Chong, Wing Khei and Tan, Qiao Xin (2025) Factors influencing purchase intentions in recommerce platforms among Malaysian consumers. Final Year Project, UTAR.
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Abstract
The study integrates the Information System Success Model (ISSM) and perceived risk theory to examine Malaysian consumers’ purchase intention on Recommerce platforms. The variables proposed are system quality, information quality, and service quality from ISSM, while the product risk, financial risk, and social risk from perceived risk theory, and purchase intention as dependent variables. The target population consisted of mobile users and people who have used or purchased from Malaysian e-commerce platforms. Also, there are 462 respondents made up the final dataset. SPSS was used to analyse the data and predict the consumer purchase intention. The hypotheses results show that system quality, information quality, service quality, and financial risk have significant relationships towards purchase intention. Nevertheless, there was no discernible influence of product risk and social risk. Moreover, the study offers theoretical insights into how perceived risks and system-related benefits interact, as well as practical implications for improving platform efficiency, user trust, and sustainable consumption. Also, the findings provide useful information about Malaysian consumers' purchasing intents on these platforms for both academic researchers and recommerce businesses, including Carousell Malaysia, EasyStore, Mudah.my, Lelong.my, and Malaysiabased Shopify vendor. Keywords: Refurbished Goods, Repurpose, Resale, Reuse, Sustainability. Subject Area: HF5482-5482.4 Secondhand trade
Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
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Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory |
Divisions: | Faculty of Business and Finance > Bachelor of Marketing (Honours) |
Depositing User: | ML Main Library |
Date Deposited: | 27 Aug 2025 13:09 |
Last Modified: | 27 Aug 2025 13:09 |
URI: | http://eprints.utar.edu.my/id/eprint/7271 |
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