Independent journeys: investigating the key determinants of gen z female travelers solo travel intentions

Chong, Wai San (2026) Independent journeys: investigating the key determinants of gen z female travelers solo travel intentions. Final Year Project, UTAR.

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Abstract

With the increasing popularity of solo travel among younger travelers, tourism stakeholders need a clearer understanding of the factors that influence young women’s intention to travel independently. Previous studies have mostly examined solo travel from a general perspective, with limited attention given to the specific experiences and motivations of Generation Z female travelers, particularly in the Malaysian context. As such, the understanding of outbound solo travel intention among Malaysian Gen Z females remains limited. This study intends to bridge the gap by examining the factors that influence Malaysian Gen Z female travelers’ intention to travel alone to other countries. Several key factors, including motivational factors, social media influence, destination image, perceived safety, and personal development, were selected to investigate their effects on solo travel intention. A survey was designed and distributed to Malaysian Gen Z female respondents to collect relevant data for the study. The findings of this study are expected to provide useful insights for tourism researchers and practitioners in better understanding the needs, concerns, and preferences of Malaysian Gen Z female solo travelers. The outcomes may also help tourism stakeholders develop more suitable marketing strategies, travel products, and safety support mechanisms for young women who wish to travel independently abroad. Keywords: Solo travel, female travelers, solo travel intention, Malaysia, Generation Z

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