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The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption

Haw, Wei Yi and Ho, Eileen and Lim, Yee Ling and Wong, Jia Wen (2013) The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HM Sociology
    Divisions: Faculty of Accountancy and Management > Bachelor of International Business (Honours)
    Depositing User: Library
    Date Deposited: 30 Dec 2013 08:42
    Last Modified: 30 Dec 2013 08:42
    URI: http://eprints.utar.edu.my/id/eprint/1060

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