Project Management Approach On Single-use Plastic Bag Banning Awareness Campaign

Yoon, Ai Chin (2019) Project Management Approach On Single-use Plastic Bag Banning Awareness Campaign. Master dissertation/thesis, UTAR.

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Abstract

This research investigate the effectiveness of awareness campaign on single-use plastic bag banning in relative to project management context. The objective is to study adoption of project management in awareness campaign, to measure the awareness level on the campaign of single-use plastic bag and to analyse the effectiveness of the awareness campaign. The project management triangle namely scope, time and cost was adopt in this research study to define the single-use plastic bag campaign as a project. A quantitative close-ended questions is using for this research study and designed by google form. There were 202 respondents are given the questionnaires to be answered. These groups were identified as respondent who are consuming plastic bag in their daily routine. Distribution of the questionnaires are using by hand and WhatsApp application to get the feedbacks. In this study, single-use plastic bag banning awareness campaign defined as a project based on project management approaches namely scope, time and cost. Plastic bag campaign is consider unique because it is designed to accomplish specific goal, having specific time period and budget allocation. This finding shows that unclear of project scope leads project does not reach the project goal hence contributing project do not meet success. In order to ensure the single-use plastic bag campaign successfully implemented, project scope, time and cost are inter-related to reach project successful conclusion. Project success can defined as a client satisfaction rating of “very satisfied”. There are two parameter was apply on this research study. First parameter is satisfaction federal government introducing “No Plastic Bag Day” campaign revealed that Malays are not satisfied because they have to bring their own reusable bag. Second parameter is satisfaction on federal government efforts in promoting awareness in public areas such as Bus Station, LRT station, Social media and University/school. This present study revealed that majority of Chinese and Indian are not satisfied with the government effort in promoting the campaign, they wants federal government increase awareness campaign focusing in the public area. The contribution of project not success due to very dissatisfied from respondent. Generally, the campaign was not successful implemented. This research study is useful especially to The Government of Malaysia with the aim of achieving transparency, accountability, efficiency and effective use of resources, enhance ix implementation of policy and change, stakeholder engagement and delivering services to the public. This research study is design to be tailored to fit the policy making. Therefore, for the academicians/researchers, this research study can be use as reference to the training industrial specialise in plastic industry, university undergraduates students, post graduate students, doctorate researcher and related to this industry researcher. Conjunction with this, this finding and study will provide to the researcher a new perspective way of looking awareness campaign by adopting project management approach with hope there will be more research study can be done in the future.

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