Lai, Yee Xiang and Ting, Siew Toong and Wong, Huey Ying (2022) Spending behavior of UTAR undergraduate students. Final Year Project, UTAR.
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Abstract
Identify the spending behavior of UTAR undergraduate students and the changes of online spending behavior in different categories. Investigate the factors (family income, price elasticity, peer influence and, financial literacy) that influence the spending behavior of UTAR undergraduate students. To investigate the changes of online spending behavior of UTAR undergraduate students before and after the pandemic in different categories such as leisure, ordering food from e-hailing apps, branded products, groceries, clothes, and health care products.
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance L Education > L Education (General) Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Faculty of Business and Finance > Bachelor of Economics (Honours) Financial Economics |
| Depositing User: | ML Main Library |
| Date Deposited: | 27 Dec 2022 23:07 |
| Last Modified: | 27 Dec 2022 23:07 |
| URI: | http://eprints.utar.edu.my/id/eprint/4773 |
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