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Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia

Lee, Mei Ru (2022) Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia. Final Year Project, UTAR.

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    Abstract

    This research will study the “Factors Affecting The Millennial’s Satisfaction On E-hailing Service In Malaysia”. This research investigated the relationship between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. Statistical Package for the Social Science (SPSS) version 22 had been used to execute reliability analysis and inferential analysis that explained the correlation coefficient analysis and test on the hypotheses developed. The results of the analysis confirmed the positive and significant correlation exists between price, safety, accessibility, comfort, and convenience with Millennials' satisfaction with e-hailing services. There have some managerial implications involved in this research. Besides that, some limitations of the research have been identified. Hence, recommendations have been provided for future research and benefit the future researcher to find ways to enhance those limitations for future research.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Accountancy and Management > Bachelor of International Business (Honours)
    Depositing User: Sg Long Library
    Date Deposited: 16 Dec 2022 20:28
    Last Modified: 16 Dec 2022 20:28
    URI: http://eprints.utar.edu.my/id/eprint/4871

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