UTAR Institutional Repository

Factors influencing adoption of mobile payment apps among generation z within Klang valley

Lau, Yan Yin (2022) Factors influencing adoption of mobile payment apps among generation z within Klang valley. Final Year Project, UTAR.

[img]
Preview
 PDF
Download (1223Kb) | Preview

    Abstract

    Due to Covid 19 pandemic, contactless contactless payments are now even more appreciated, especially in Asia Pacific region. Malaysia also facing the increasing mobile payment app usage trend among the Generation Z. Thus, this research intends to examine the effect of performance expectancy, effort expectancy, social influence, facilitating condition and convenience on the behavioural intention of Generation Z within Klang Valley. In this research, a quantitative approach was applied, with a sample size of 390 from Generation Z whom currently residing in Klang Valley. Furthermore, SPSS software was used to generate descriptive analysis, reliability test, Pearson Correlation Analysis and Multiple Regression Analysis.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Accountancy and Management > Bachelor of International Business (Honours)
    Depositing User: Sg Long Library
    Date Deposited: 16 Dec 2022 16:44
    Last Modified: 16 Dec 2022 16:52
    URI: http://eprints.utar.edu.my/id/eprint/4882

    Actions (login required)

    		 View Item
    EPrints Logo
    UTAR Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.