Low, Wen Xiu (2019) The motivation factors of China-Chinese students to study at international branch university vs local private university in Malaysia: The case of Xmum and Utar (Sungai Long Campus). Final Year Project, UTAR.
Abstract
The trend of globalization had been risen in the world and it is significant for the development of a nation. Malaysia has the potential to be a global education hub and increase the total enrolment of the international students. On the same time, Belt and Road initiative (BRI) is promoting the China-Chinese students to study abroad, therefore, Malaysia can take the opportunity to increase the number of China-Chinese students who study in Malaysia. The purposes of this study is to investigate the motivation factors that influence China-Chinese students’ decision to study in Malaysia (higher education) and to understand the similarities and differences between the motivation factors of China-Chinese students to study at local private university and international branch university in Malaysia. Through the push and pull model in previous studies, 4 main motivation factors are identified, it included quality of institution, reputation, cost and social influence. This research is a qualitative research. The research scope are private university in Malaysia. The interview is used as a methodology to collect the data. There are 6 interviewees from XMUM and 5 from UTAR. From the findings, it shown that quality of institution and reputation are the most important factors, followed by social influence, and lastly, cost. The limitations of this study are short description given by interviewees, limited literature and limited view from social science background students.
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