Choong, Wei Lim (2019) Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia. Final Year Project, UTAR.
Abstract
The purpose is to investigate the factors that might influence the behavioural intention to adopt mobile payment among Malaysian versus Foreigner in Klang Valley, Malaysia. Performance expectancy, effort expectancy, subjective norm, convenience, and trust have been selected as independent variables while adopting the behavioural intention of mobile payment as the dependent variable. In this research project, 393 Malaysian and Foreigner in Klang Valley have been surveyed through Google Form, and the data has been collected will be analysed. A software Statistical Package for Social Science (SPSS) has been used to analysed the result of the questionnaire and was illustrated in charts, measurements, and summaries. The study split the data into 3 different samples which are pooled sample comprised both Malaysian and Foreigner respondents, a Malaysia respondent sample and foreigner respondent sample. Each sample was tested individually. The results of multiple regression were later compared and analysed. The result showed that performance expectancy, effort expectancy, trust, and convenience have a significant positive relationship with the behavioural intention of the pooled sample, Malaysian sample, and foreigner sample. Interestingly, there was one independent variable that was insignificant to the behavioural intention which was the subjective norm. Limited time and resources give to conduct this study, difficult to search for foreigners to participate in this research. Other than that, there might be other potential factors that have a significant influence on the behavioural intention to adopt mobile payment among Malaysian and Foreigner in Klang Valley Malaysia which did not include in this research. For instance, habit, perceived risk, perceived benefit, etc. This study is significant to mobile payment service providers and marketers to have a better insight about an individual ‘s behavioural intention to adopt mobile payment. Other than that, it also provides a foundation for future researchers to have a further investigation in this area. Lastly, by having the knowledge in this area policymaker also able to make a better decision
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