Consumers’ traditional attitude towards and electronic commerce

Hey, Yin Fong and Tan, Rou Qian (2018) Consumers’ traditional attitude towards and electronic commerce. Final Year Project, UTAR.

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Abstract

Retailing plays a crucial role in the marketplace around the world. The electronic commerce (e commerce) has been overtaking many industries in the marketplace. However, the traditional commerce is still a critical platform for some industries to vend its products. Previous studies have studied many variables influencing the consumer attitudes towards the popular ecommerce whereby consumer attitudes towards the traditional commerce are neglected. This paper intended to look into the consumers’ attitude t commerce and eowards both traditional commerce in Malaysia by considering perceived marketing mix (PMM), perceived risks (PR), and perceived information transparency (PIT). 613 valid sample are collected to analyze the relationship between the variables by using the structural equation modelling (SEM). The outcomes of the analyses show that PMM has significant relationship with consumers’ attitude towards traditional commerce but has and PIT b no significant relationship in the ecommerce aspect. While, PR oth have significant relationship with consumers’ attitude towards e commerce but has no significant relationship in the traditional commerce aspect.

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