Behavioural intention to adopt mobile wallet among millennial genration in Klang valley

Lim, Louis Tze Yuan (2019) Behavioural intention to adopt mobile wallet among millennial genration in Klang valley. Master dissertation/thesis, UTAR.

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Abstract

The mobile wallet is transforming the payment industry by enhancing payment efficiency, convenience and versatility that required to satisfy the today’s complex marketplace. Hence, the interest in mobile wallet is growing by Malaysian with the aim to enhance a nation’s competitiveness and achieve payment efficiency. This present research begins with the observation that widely used models of technology adoption, namely the Theory of Planned Behaviour, Technology Acceptance Model and Innovation Diffusion Theory which may provide a good theoretical foundation to understand mobile wallet adoption. In this study, the researcher develops a research framework to examine the factors that influencing millennial generation’ behavioural intention to adopt the mobile wallet. There are seven independent variables were used in this research to examine the behavioural intention to adopt mobile wallet which are perceived usefulness, perceived ease of use, subjective norms, personal innovativeness, compatibility, perceived security and trust. To this end, the research has carried out the survey on 306 millennials in Klang Valley. The proposed framework explaining 59 per cent of variation in the millennials’ behavioural intention to adopt mobile wallet. Besides that, the researcher study found that four out of seven factors (i.e. perceived usefulness, perceived ease of use, compatibility and trust) are significant factors influencing behavioural intention to adopt the mobile wallet among millennial generation (with the exception of subjective norms, personal innovativeness and perceived security). The conclusions and implications suggested those organizations within this ecosystem to review their strategy in promoting mobile wallet use among the millennial generation and unlock the new business opportunity.

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