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Impact of digital marketing on consumer behaviour among generation Z in Klang Valley

Loo, Jia Jun (2023) Impact of digital marketing on consumer behaviour among generation Z in Klang Valley. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    H Social Sciences > HT Communities. Classes. Races
    Divisions: Faculty of Accountancy and Management > Bachelor of International Business (Honours)
    Depositing User: Sg Long Library
    Date Deposited: 07 Apr 2024 18:27
    Last Modified: 07 Apr 2024 18:27
    URI: http://eprints.utar.edu.my/id/eprint/6277

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