The influence of perceived of usefulness perceived ease of use and perceived security on repurchase intention

Veshallini, Ravindran (2023) The influence of perceived of usefulness perceived ease of use and perceived security on repurchase intention. Final Year Project, UTAR.

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Abstract

The objective of this article is to explore the impact of perceived usefulness, perceived ease of use, and perceived security on repurchase intention in the context of online shopping on e-commerce platforms. The study specifically focuses on consumers in the Klang Valley region, including both Malaysians and non-Malaysians. A total of 250 valid respondents participated in the research, providing input through an online questionnaire distributed via a Google Form link. The study incorporates three independent variables: (a) Perceived usefulness (PU), (b) Perceived ease of use (PEU), and (c) Perceived security. The dependent variable is Repurchase Intention in E�commerce. The relationship between the independent variables and the dependent variable is examined using the Technology Acceptance Model (TAM). Various analytical techniques, including descriptive analysis, inferential analysis, correlation analysis, and multiple regression analysis, are applied to assess the significance of these variables. The results indicate a significant relationship between perceived ease of use (PEU), perceived usefulness (PU), perceived security, and repurchase intention in e-commerce. The article concludes with a discussion of the study's implications, limitations, and suggestions for future research.

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