Lee, Jin Sheng and Soo, Jin Shen and Lim, Tiong Wei and Yee, Wil Shen (2024) Willingness of Generation Z towards financial planning. Final Year Project, UTAR.
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Abstract
Although Generation Z has never had more access to financial information due to digital transformation, most of them are unable to handle even the most fundamental aspects of money management. The current study looks at four key factors—financial knowledge, financial attitude, financial behavior, and financial literacy to determine the willingness of Generation Z towards financial planning. Questionnaires were sent to 385 members of the Malaysian Gen-Z population, chosen using probability sampling, to gather data for this research. Afterwards, it was determined by multiple linear regression analysis that the willingness of generation Z towards financial planning is significantly influenced by financial knowledge, financial attitude, financial behavior and financial literacy. The final section offers suggestions for creating financial education initiatives that specifically address the needs of Generation Z to raise their level of financial knowledge, financial behavior, financial attitude and financial literacy. In doing so, the study continues to add to the body of knowledge regarding financial planning while also strengthening the case for developing a generation that is more robust and more financially prepared.
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HM Sociology |
| Divisions: | Faculty of Business and Finance > Bachelor of Finance (Honours) |
| Depositing User: | ML Main Library |
| Date Deposited: | 03 Feb 2025 15:24 |
| Last Modified: | 03 Feb 2025 15:24 |
| URI: | http://eprints.utar.edu.my/id/eprint/6904 |
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