Eng, Jack Jian Yee (2025) To assess the digital literacy of great eastern life Malaysia (gelm) policy holder's intention to use e-connect. Final Year Project, UTAR.
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Abstract
This research paper aims at determining factors that affect the intention to use of E Connect (Digital Platform) among Great Eastern Life Malaysia(GELM) policyholders through theory of UTAUT. This research seeks to find the correlation between performance expectanct (PE), effort expectanct (EE), Social Influence (SI), facilatating condition (FC), digital literacy (DL), and intention ro use of E-Connect digital platform (IU). The cross sectional survey was designed was used with 223 Great Eastern Life Malaysia policyholders across Malaysia.The analysis were performed by following data analysis procedures in PLS-SEM. Based on the analysis of the results, only the performance expectanct (PE) have the strongest relationship with the intention to use of E-Connect (IU). Howevery, the others four predictors show no significant relationship with intention to use of E-Connect digital platform.Hence, the final year project has provided results and findings in chapter four. Keywords: Intention to Use, Digital Platform, Insurance, Digital Literacy
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Faculty of Accountancy and Management > Bachelor of International Business (Honours) |
| Depositing User: | Sg Long Library |
| Date Deposited: | 28 Apr 2026 22:32 |
| Last Modified: | 28 Apr 2026 22:32 |
| URI: | http://eprints.utar.edu.my/id/eprint/7593 |
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