Items where Division is "Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2019

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Chai, Yat Ling and Chin, Pui Nee and Tan, Hui Bing and Woo, Ke Ni and Yong, Yon Yang (2019) Intention to use oBike among university students in Malaysia. Final Year Project, UTAR.

Chan, Man Ting and Chong, Chia Man and Heng, Zheng Yuan and Goh, Jing Heng and Yin, Weng Hong (2019) Factor that influences online impulse purchase among generation Y in Malaysia. Final Year Project, UTAR.

Chan, Wen Shen and Chang, Yong Chee and Ooi, Joshua Jun Ern and Kok, Ming Yenn and Yip, Khong Chen (2019) Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives. Final Year Project, UTAR.

Chuah, Lai Teik and Foo, Hui Lin and Tan, Jenny Mei Kee and Lee, Ling Ni and Yip, Yan Yee (2019) Factors that influence continuous usage intention of mobile loyalty applications in Malaysia. Final Year Project, UTAR.

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Ho, Sau Kit and Hor, Hui Ling and Tan, Junn Hann and Teo, Su Xian and Wong, Wei Lun (2019) Factors influencing consumers’ intention on adoption towards NFC mobile wallet. Final Year Project, UTAR.

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Ooi, Jonathan Wei Keat and Leh, Khai Heng and Lim, Weng Kai and Lye, Ka Hang and Ong, Huey Yin (2019) Determinants of potential buyer purchase intention toward life insurance among generation Y. Final Year Project, UTAR.