Items where Division is "Teh Hong Piow Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2023

Chong, Ashley Yu Jin and Ee, Leon Yi Chong (2023) User reluctancy with e-wallet insights of generation Z in China, India and Malaysia. Final Year Project, UTAR.

Kho, Wen Yi and Ng, Ting Xuan (2023) Factors influencing generation Z’s purchase intention of second-hand clothing in Malaysia. Final Year Project, UTAR.

Ng, Jun Yuan and Ng, Zhang Rong (2023) Intention to use augmented reality apps for education – a behavioural study among Malaysian generation Z. Final Year Project, UTAR.

Oon, Bennet Wei Sharn and Chan, Chen Meng (2023) Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia. Final Year Project, UTAR.

Saw, Yoke Teng and Tin, Ley Hui (2023) Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion. Final Year Project, UTAR.

Yu, Lydia Yun Fei and Ting, Ching Err (2023) Understanding the determinants of users' continuous intention in smartwatches: An empirical study on Malaysian users. Final Year Project, UTAR.