Items where Division is "Faculty of Business and Finance > Bachelor of Marketing (Honours)" and Year is 2023

A

Ang, How Ying and Lee, Zi Yang (2023) Factors that influence intention to use recycled clothes among generation Z in Malaysia. Final Year Project, UTAR.

C

Chan, Jia Jian and Vooi, Wen San (2023) Consumer’s behavioral intention towards drone food delivery. Final Year Project, UTAR.

Chi, Lin Ching and Chia, Xin Yan (2023) Determinants of the continuous purchase intention towards epidemic prevention products among Malaysia’s adult post-pandemic. Final Year Project, UTAR.

G

Goh, Fion E Qing and Goh, Jerene Yin Yin (2023) The influence of perceived value on the satisfaction of generation Z towards e-loyalty programs in the fashion industry. Final Year Project, UTAR.

K

Kho, Wen Yi and Ng, Ting Xuan (2023) Factors influencing generation Z’s purchase intention of second-hand clothing in Malaysia. Final Year Project, UTAR.

L

Lee, Jia Xin and Ng, Huoi Zhia (2023) The impact of hofstede’s cultural dimensions on investment intention among Malaysia workforce. Final Year Project, UTAR.

Liang, Pei Lin and Wee, Vincent Yong Jian (2023) Factors affect the adoption of mobile investment services in Malaysia. Final Year Project, UTAR.

Lim, Zhi Wei and Yong, Yeu Chin (2023) Does social media marketing affect brand awareness? A study of cosmetic products among gen Z in Kuala Lumpur. Final Year Project, UTAR.

N

Ng, Ch’ng Sim and Tan, Yi Xuan (2023) Determinants of customer satisfaction with artificial intelligence-enabled social media marketing in Malaysia. Final Year Project, UTAR.

Ng, Jun Yuan and Ng, Zhang Rong (2023) Intention to use augmented reality apps for education – a behavioural study among Malaysian generation Z. Final Year Project, UTAR.

Ng, Ker Nie and Thong, Mei Xin (2023) Tourists’ visitation intention to Pangkor island in Malaysia, a behavioural study. Final Year Project, UTAR.

O

Oon, Bennet Wei Sharn and Chan, Chen Meng (2023) Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia. Final Year Project, UTAR.

S

Saw, Yoke Teng and Tin, Ley Hui (2023) Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion. Final Year Project, UTAR.

Soo, Wan Rou and Gong, Steven Lian Kang (2023) Factors influencing the purchase intention of green products among gen Z in Malaysia. Final Year Project, UTAR.

T

Tam, Weng Theng and Foo, Noreen (2023) Determinants that influence the acceptance of generation Z in Malaysia towards complementary and alternative medicine. Final Year Project, UTAR.

Tang, Scully Zy Ing and Tan, Yie Xuan (2023) Perceived ethicality and its impact on consumer loyalty: An empirical study on sharing economy platforms. Final Year Project, UTAR.

Teo, Ke Sin and Wong, Yin Wai (2023) The determinants of Augmented Reality (AR) marketing affect purchase intention in the beauty and makeup industry among gen z in Malaysia. Final Year Project, UTAR.

Y

Yu, Lydia Yun Fei and Ting, Ching Err (2023) Understanding the determinants of users' continuous intention in smartwatches: An empirical study on Malaysian users. Final Year Project, UTAR.