Tamilarasi, Tanabalan (2023) Instagram adoption and impact on communication skills: A study of university students in klang valley. Final Year Project, UTAR.
Abstract
Social media is one Of the vital things in everyone's life in this current century Social media applications are used for various reasons such as socialising, shopping, and even education purposes. Social media has become a necessity instead Of luxury with the rapid advancement Of technology in every field. Due to the Covid-19 pandemic that occurred 2 years ago, a new way was found so that students and teachers can continue learning and teaching without having to see each Other physically Social media platforms such as Microsoft Teams, Google Meet, and Zoom were used to enable students to learn remotely while platforms such as Facebook, Instagram and Tik Tok entertained people and helped people to be socially active online, Even Though, the social media has helped students to study, due to the lack Of face-to- face communication and team building activities, students lack good communication skills that are vital for their future. This study aims to investigate the negative effects of Instagram on students' communication skills, and the level Of social media usage that affects the communication skills Of students.
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