Low, Zhi Qing (2025) The impact of alibaba's global e-commerce training (get) program towards utar students. Final Year Project, UTAR.
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Abstract
This study investigates the impact of Alibaba’s Global E-Commerce Training (GET) Program towards UTAR students. The impact of entrepreneurial self-efficacy, entrepreneurial mindset, digital competency and entrepreneurial intention influenced by the GET Program is examined using Theory of Planned Behaviour. Using a Google Form and judgemental sampling, a total of 129 valid respondents were surveyed. The purpose of the study is to investigate how Alibaba’s GET Program influenced the entrepreneurial intentions of UTAR students. Keywords: Global E-Commerce Training (GET) Program, E-Commerce Talent, Entrepreneurship Program
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce L Education > LB Theory and practice of education |
| Divisions: | Faculty of Accountancy and Management > Bachelor of International Business (Honours) |
| Depositing User: | Sg Long Library |
| Date Deposited: | 28 Apr 2026 22:34 |
| Last Modified: | 28 Apr 2026 22:34 |
| URI: | http://eprints.utar.edu.my/id/eprint/7588 |
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