The factor that influence the acceptance of digital reading platforms among students

Chong, Li Xian (2024) The factor that influence the acceptance of digital reading platforms among students. Final Year Project, UTAR.

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Abstract

This study explores the factors influencing students' intention to use digital reading platforms, focusing on four key variables from the UTAUT model: performance expectancy, effort expectancy, social influence, and facilitating conditions. As students increasingly rely on digital tools for academic purposes, understanding the factors driving their intention to adopt digital reading platforms is essential. A non probability sampling method was used to survey undergraduate students, and data was analyzed through chi-square tests to assess associations between the independent variables (IVs) and the dependent variable (DV), students' intention to use digital reading platforms. The findings show that performance expectancy, effort expectancy, and facilitating conditions all have significant positive associations with students' intention to use digital platforms, while social influence had a weaker relationship. The results suggest that students are more likely to adopt digital platforms when they perceive them as useful, easy to use, and supported by adequate infrastructure. This study highlights the importance of improving technological infrastructure, simplifying interfaces, and providing support to promote digital adoption. The insights gained can guide platform developers, educators, and policymakers in enhancing digital reading platforms to better meet students' academic needs. Keywords: Digital Reading Platforms, Technology Adoption, UTAUT Model, Chi Square, Performance Expectancy

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