Items where Division is "Faculty of Accountancy and Management > Bachelor of International Business (Honours)" and Year is 2025

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Geetha Kaurr Chandi, Stevender Singh (2025) Evaluating the influence of monetary and non-monetary rewards in enhancing employee performance. Final Year Project, UTAR.

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Lai, Pei Xuan (2025) The comparative influence of traditional celebrities and digital influencers in fashion industry for generation z. Final Year Project, UTAR.

Lai, Yen Ee (2025) Factor affecting consumers' trust in e-commerce. Final Year Project, UTAR.

Leong, Ze Qi (2025) The effectiveness of live streaming commerce in driving consumer engagement and purchasing intention. Final Year Project, UTAR.

Leow, Yi Ling (2025) Exploring the impact of social media marketing on consumer brand engagement in fashion branded jewellery. Final Year Project, UTAR.

Lim, Qi Fei (2025) The impact of task technology fit in generative AI on utilisation and employee output. Final Year Project, UTAR.

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Oo, Kai Shi (2025) Integrated marketing communication (IMC) motivates student's ewom intention and choice of university through brand equity. Final Year Project, UTAR.

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Sim, Kah Khai (2025) Analysing the effectiveness of real time inventory technology in optimising central kitchen operations. Final Year Project, UTAR.

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Tan, Janice (2025) Factors influencing job satisfaction in Malaysia hospitality industry. Final Year Project, UTAR.

Tan, Zhi Wei (2025) Factors influencing Malaysia consumers' impulse buying behaviour in live streaming commerce. Final Year Project, UTAR.

Ting, Li Han (2025) Ageing population research: a bibliometric analysis. Final Year Project, UTAR.

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Wong, Xuan (2025) Evaluating customer satisfaction in international coffee chains in Malaysia using servqual model. Final Year Project, UTAR.