Number of items: 41.
C
Chan, Qiao En (2025) The impact of micro-influencer attributes on consumer choices in social media. Final Year Project, UTAR.
Chaw, Khun Thin (2025) Factors that influence consumers' purchase intention based on brand trust for battery electric vehicle (bev) in Malaysia. Final Year Project, UTAR.
Cheong, Yik Lum (2025) Exploring the mediating effect of brand attachment on impulse purchase of idol-endorsed products among k-pop fans. Final Year Project, UTAR.
Chong, Weiline Wei Ling (2025) The dark side of digital learning: investigating technostress, academic disengagement and self-perception of academic performance among university students. Final Year Project, UTAR.
Chu, Hor Yin (2025) The role of emotional marketing on instagram in shaping generation z’s purchase intention toward pop culture collectibles. Final Year Project, UTAR.
Chua, Seow Wern (2025) Building brand equity in the global food and beverage (f&b) industry: a study of the influence of selected marketing and branding activities on university students' perception. Final Year Project, UTAR.
E
Eng, Jack Jian Yee (2025) To assess the digital literacy of great eastern life Malaysia (gelm) policy holder's intention to use e-connect. Final Year Project, UTAR.
G
Geetha Kaurr Chandi, Stevender Singh (2025) Evaluating the influence of monetary and non-monetary rewards in enhancing employee performance. Final Year Project, UTAR.
Geogina, Adrianna Stalin Jerah (2025) The influence of socio-psychology and social environment stimuli on impulse buying behaviour among generation z consumer in the fast fashion market: an stimulus-organism-response approach. Final Year Project, UTAR.
H
Heng, Kian Hou (2025) Comparative study on the impact of social media marketing on anti-corruption awareness between millennials and generation z in Malaysia. Final Year Project, UTAR.
K
Kong, Carol (2025) Brewing preference: a study on consumer purchase intention toward zus coffee. Final Year Project, UTAR.
L
Lai, Jing Lu (2025) How AI chatbot services quality affects customer satisfaction and loyalty in e-commerce in Malaysia. Final Year Project, UTAR.
Lai, Jing Yu (2025) The influence of e-commerce live streaming features on consumer trust and purchase intention in Malaysia: a study of Malaysia univeristy students. Final Year Project, UTAR.
Lai, Pei Xuan (2025) The comparative influence of traditional celebrities and digital influencers in fashion industry for generation z. Final Year Project, UTAR.
Lai, Yen Ee (2025) Factor affecting consumers' trust in e-commerce. Final Year Project, UTAR.
Lee, Esther Ke Xin (2025) Examining the drivers of ai technologies for academic productivity among higher education students. Final Year Project, UTAR.
Lee, Guy Hoe (2025) Sustainable supply chain practices in last-mile delivery. Final Year Project, UTAR.
Lee, Wei Jien (2025) Perception of young adults towards coffee as a lifestyle product influencing purchase intention. Final Year Project, UTAR.
Lee, Yee Heng (2025) Determinants of firm performance among Malaysia smes in cross-border e-commerce. Final Year Project, UTAR.
Leong, Ze Qi (2025) The effectiveness of live streaming commerce in driving consumer engagement and purchasing intention. Final Year Project, UTAR.
Leow, Yi Ling (2025) Exploring the impact of social media marketing on consumer brand engagement in fashion branded jewellery. Final Year Project, UTAR.
Liew, Le Yi (2025) Stimulus-driving purchasing intentions: impact of marketing communication characteristics on e-commerce platforms. Final Year Project, UTAR.
Liew, Lok Xuan (2025) Exploring the influence of loyalty programs on consumer loyalty among university students in Malaysia. Final Year Project, UTAR.
Liew, Xin Ying (2025) The role of operational efficiency in enhancing online buyer satisfaction. Final Year Project, UTAR.
Lim, Jia Yu (2025) Examining the knowledge gap of undergraduates awareness of the consumer protection act 1999 in relation to influencer marketing. Final Year Project, UTAR.
Lim, Qi Fei (2025) The impact of task technology fit in generative AI on utilisation and employee output. Final Year Project, UTAR.
Lim, Zhi Qing (2025) The influence of tiktok on consumer purchase decisions for beauty and personal care products among generation z in Malaysia. Final Year Project, UTAR.
Ling, Keng Hong (2025) The impact of social media influencers on gen z's purchase decisions. Final Year Project, UTAR.
Low, Zhi Qing (2025) The impact of alibaba's global e-commerce training (get) program towards utar students. Final Year Project, UTAR.
O
Oo, Kai Shi (2025) Integrated marketing communication (IMC) motivates student's ewom intention and choice of university through brand equity. Final Year Project, UTAR.
S
Siew, Phui Qi (2025) Food security within covid-19 period. Final Year Project, UTAR.
Sim, Kah Khai (2025) Analysing the effectiveness of real time inventory technology in optimising central kitchen operations. Final Year Project, UTAR.
Soo, Hui Lin (2025) Key factors influencing sustainability performance in the oil and gas industry in Malaysia and selected western countries (US, Canada, UK, Norway). Final Year Project, UTAR.
T
Tan, Guan Ming (2025) Factors influencing purchase intention on plant-based food in Malaysia. Final Year Project, UTAR.
Tan, Janice (2025) Factors influencing job satisfaction in Malaysia hospitality industry. Final Year Project, UTAR.
Tan, Zhi Wei (2025) Factors influencing Malaysia consumers' impulse buying behaviour in live streaming commerce. Final Year Project, UTAR.
Teh, Wai Quan (2025) E-waste recycling behavior. Final Year Project, UTAR.
Tham, Jing Wei (2025) The impact of scarcity marketing on impulse buying behavior among gen z consumers in the hype fashion industry. Final Year Project, UTAR.
Ting, Li Han (2025) Ageing population research: a bibliometric analysis. Final Year Project, UTAR.
W
Wong, Xuan (2025) Evaluating customer satisfaction in international coffee chains in Malaysia using servqual model. Final Year Project, UTAR.
Y
Yap, Yong Yun (2025) Key success factors in the implementation of production planning: a case study of a multinational engineering company in Malaysia. Final Year Project, UTAR.
This list was generated on Tue May 19 22:33:47 2026 MYT.
