UTAR Institutional Repository

Items where Division is "Faculty of Accountancy and Management > Bachelor of International Business (Honours)" and Year is 2024

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Number of items: 42.

B

Boon, Yi Jean (2024) How artificial intelligence (AI) is transforming tourism industry. Final Year Project, UTAR.

C

Chai, Yi Cheng (2024) A comparative study between the legal framework of ChatGPT in Malaysia and United Kingdom. Final Year Project, UTAR.

Chan, Chiew Kong (2024) A study on factors influencing post- purchase behaviour in E-commerce of young adults in Malaysia. Final Year Project, UTAR.

Chang, Charng Jie (2024) Determine students satisfaction on the use of artificial intelligence (AI) in education. Final Year Project, UTAR.

Chong, Wei Ni (2024) The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment. Final Year Project, UTAR.

Chow, Alvin Mun Sing (2024) Young adults' intention to use mobile payment in Malaysia. Final Year Project, UTAR.

Chow, Evelyn Sum Yee (2024) Exploring the relationship of brand avoidance in fast fashion products among generation Z. Final Year Project, UTAR.

Chua, Jun Quan (2024) Investigating factors of online payment technology in influencing consumer purchase behavior. Final Year Project, UTAR.

Chye, Chi Ern (2024) Factors influencing the customer intention in adopting autonomous vehicles (AVS). Final Year Project, UTAR.

G

Gan, Jia Sheng (2024) Exploring the impact of artificial intelligence of financial technology: a used-case of credit card fraud detection. Final Year Project, UTAR.

Goh, Pieh Ling (2024) The effect of social media influencer on youth online buying behavior in Klang Valley. Final Year Project, UTAR.

K

Khoo, Jia Yi (2024) Exploring the impact of natural language processing: a use-case of Chat GPT using sentiment analysis. Final Year Project, UTAR.

Kong, Chi Kei (2024) Antecedents and consequences of beauty and cosmetic products impulse purchase on Tiktok. Final Year Project, UTAR.

L

Lau, Alex Chin Yeh (2024) Applying the fraud triangle theory to examine fraudulent cases from the perspective of working adult. Final Year Project, UTAR.

Lee, Hai Wen (2024) Factors that influence acceptance of QR payment among customers in Malaysia. Final Year Project, UTAR.

Lee, Siu Ying (2024) The impact of ChatGPT on E-commerce: the case of platform-based business. Final Year Project, UTAR.

Lee, Zi Wei (2024) Intention to adopt ChatGPT in higher education. Final Year Project, UTAR.

Leong, Jenny Siew Yee (2024) Factors affecting consumers behavioral intention to share digital footprints on social media. Final Year Project, UTAR.

Lian, Sharon Sin Yee (2024) Understanding the determinants of online hotel booking intentions. Final Year Project, UTAR.

Liew, Yoon Ler (2024) Factors affecting financial fraud awareness among university students. Final Year Project, UTAR.

Lim, Jing (2024) The factors affect user trust in social media platforms. Final Year Project, UTAR.

Lim, Si Ting (2024) Factors influencing the adoption of Touch' n go(TNG) ewallet among consumers in Malaysia. Final Year Project, UTAR.

Lim, Su Kim (2024) Examining the impact of generation Z's attitude toward counterfeit footwear in Malaysia. Final Year Project, UTAR.

Lim, Xiao Xuan (2024) The buying behaviour from a consumer perspective on green product. Final Year Project, UTAR.

Low, Wai Ying (2024) The role of artificial intelligence on the overall success of SMES in the E-commerce sector. Final Year Project, UTAR.

N

Ng, Shi Zhe (2024) The effects of AI tools on undergraduates' academic writing proficiency in Malaysia. Final Year Project, UTAR.

O

Oh, Fang Yan (2024) The effectiveness of Duolingo's AI-powered language learning platform in improving second language acquisition among Malaysia's tertiary students. Final Year Project, UTAR.

Ooi, Xin Yi (2024) Factors affecting consumer brand loyalty on personal care products. Final Year Project, UTAR.

P

Poh, Joe Yee (2024) Exploring university students' readiness for the industrial revolution 4.0: a conceptualised framework. Final Year Project, UTAR.

S

Sam, Li Xing (2024) To study the influences of the compensation, work environment and motivation on employee satisfaction among industrial trainees. Final Year Project, UTAR.

Sim, Hui Xian (2024) Credit score in default prediction fr P2P lending. Final Year Project, UTAR.

T

Tan, Chi Ying (2024) Drivers of employee retention: a case study in the health and beauty industry. Final Year Project, UTAR.

Tan, Hong Qing (2024) Examining the antecedents of perceived enjoyment and flow experience in impulsive purchases behavior during Tiktok live streaming: a study from the perspective of Tiktok users. Final Year Project, UTAR.

Tan, Shin Rhu (2024) Consumer's coping strategies toward packaging waste in food delivery service. Final Year Project, UTAR.

Tan, Sze Ting (2024) A study of eco-conscious consumer behavior on green products. Final Year Project, UTAR.

Tang, Sze Jun (2024) International business and the necessity to learn language and culture. Final Year Project, UTAR.

Tiaw, Alyssa Yuen Qi (2024) Sustainable disposal behaviour towards fast fashion products among generation Z consumers. Final Year Project, UTAR.

W

Wee, Bryan Xin Jie (2024) Examining influential factor of financial fraud on social media from the perspective of university students. Final Year Project, UTAR.

Wong, Zheng Wah (2024) The interplay of digital financial literacy, capability, autonomy in the financial decision-making in today's digital age. Final Year Project, UTAR.

Y

Yap, Jia Ru (2024) Determinants for the innovation activities in Malaysia and selected countries. Final Year Project, UTAR.

Yong, Xin En (2024) The impact of green marketing of food and beverages on consumers' purchase intention. Final Year Project, UTAR.

Yu, Zi Jun (2024) Improving credit scores for individuals and small businesses: implications for digital bank's credit risk. Final Year Project, UTAR.

This list was generated on Thu Dec 26 07:45:21 2024 MYT.