Items where Subject is "H Social Sciences > HF Commerce"

Final Year Project / Dissertation / Thesis

Amirul Shahrin, Suhaime (2019) The influence of attitude, halal awareness, Islamic brand and product knowledge on purchase intention towards imported halal food among Muslim consumers in Malaysia. Final Year Project, UTAR.

Ang, Li Li and How, Bao Huey and Ong, Sze Aik and Teoh, Suzanne Hui Yen and Yu, Ai Kin (2013) Talent engagement: A study on new generation in Malaysia’s workplace. Final Year Project, UTAR.

Ang, Siew Hway (2018) An Investigation into the Determinants of Office Politics. Master dissertation/thesis, UTAR.

Ang, Siong Huat (2017) The Study of Visual Exaggeration in Fast Food Print Advertisements: an Insight into Mcdonald‟S Current Practices in Malaysia. Master dissertation/thesis, UTAR.

Ang, Wat Chin and Koh, Yee Fon and Lim, Rong Rong and Lim, Yun Yan and Tung, Zi Hsien (2018) Trust in mobile social commerce: a perspective from gen X and gen Y. Final Year Project, UTAR.

Ang, Yannie and Chiang, Seok Min and Goh, Su Ming and Lim, Ji Chue (2017) Determinant factors that influence revisit intention on cafes in Penang. Final Year Project, UTAR.

Au, Poh Yee and Chan, Pui Yee and Loke, Pui Hoong and Tan, Ti Seng (2017) A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia. Final Year Project, UTAR.

Aung, Htet Htet (2018) Job Satisfaction and Sales Promoters’ Work Performance: A Case Study of an Agrochemical Company, Myanmar. Master dissertation/thesis, UTAR.

Ban, Gabriel Jia Le and Gan, Wee Boon (2019) Analyzing the performance and risk diversification benefits between real estate investment trusts and public listed property companies in Malaysia. Final Year Project, UTAR.

Bee, Sin Hoey and Chee, Hao Ernn and Lean, Kai Xuan and Liew, Li Leng and Tan, Kia Kia (2020) Factors that affect revisit intention to eco-homestay among young adults. Final Year Project, UTAR.

Beh, Chi Ying and Goh, Mei Ying and Lee, Ei Wei and Lee, Xin Mei and Wong, Ling (2020) Empirical analysis of Renewable Energy Consumption (REC) in ASEAN-5. Final Year Project, UTAR.

Beh, Yin Ze and Yashinnie, Vasudevan and Jivaneswary, Ashok Kumar (2018) The effect of online advertisement on young females' perception on beauty. Final Year Project, UTAR.

Boey, Zu Qi (2019) International travelers perception and experience toward airline service quality. Final Year Project, UTAR.

Bong, Wan Zhung (2017) Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention. Master dissertation/thesis, UTAR .

Chai, Jing Thung and Eng, Kah Mun and Kong, Seen Yee and Wong, Hui Ling and Yong, Chee Fung (2020) Determinants of exchange rate volatility in Asian countries. Final Year Project, UTAR.

Chai, Ker Li and Choi, Kee Fong and Keu, Lian Wen and Khoo, Wei Chin and Loo, Lily (2023) Embarking on the sustainable journey with corporate governance. Final Year Project, UTAR.

Chai, Yah Chee and Chee, Wai Loon and Cheong, Jia Ying and Fong, Man Syuen and Yap, Mun Ching (2020) Gen X tourist's intention to visit non-endorsed world heritage sites in Malaysia - a modification of uncertainty reduction theory. Final Year Project, UTAR.

Chai, Yat Ling and Chin, Pui Nee and Tan, Hui Bing and Woo, Ke Ni and Yong, Yon Yang (2019) Intention to use oBike among university students in Malaysia. Final Year Project, UTAR.

Chai, Zi Ying (2019) Andecedents of co-creative service innovation in social network sites (SNSS): Evidence from the hotel industry of Malaysia. Final Year Project, UTAR.

Cham, Tat Huei (2016) A Study of Medical Tourists’ Behavioural Intention in Relation to Hospital Brand Image and the Mediating Effects of Perceived Value and Trust. PhD thesis, UTAR.

Chan, Che Wee (2014) The Impact of Corporate Social Responsibility on Employees Attitude and Behaviour: Financial Services Industry. Master dissertation/thesis, UTAR .

Chan, Chi Yan and Low, Ee Ling and Yu, Lai Ying (2017) A study of entrepreneurial intention among Malaysian university students. Final Year Project, UTAR.

Chan, Chin Khai and Lee, Sze Qie (2018) Factors that affecting the adoption of using online hotel booking in Malaysia. Final Year Project, UTAR.

Chan, Kar Wai and Lee, Yan Joey (2018) The determinants of online shopping behavior among generation Y towards Taobao. Final Year Project, UTAR.

Chan, Khai Yee (2023) The impulsiveness of gen Z buyers. a study of buy-now-pau-later services. Final Year Project, UTAR.

Chan, Kon Lian and Lee, Connie Foong Yao and Lee, Yee Ching and Loh, Choon Ying and Low, Suet Mun (2013) The impact of human resource management practices on job satisfaction in hotel industry. Final Year Project, UTAR.

Chan, Man Ting and Chong, Chia Man and Heng, Zheng Yuan and Goh, Jing Heng and Yin, Weng Hong (2019) Factor that influences online impulse purchase among generation Y in Malaysia. Final Year Project, UTAR.

Chan, Mei Lee and Chee, Hui Loo and Chin, Siew Peng and Sim, Gek Xian (2014) Consumers' attitude towards online advertising : the study on information responses. Final Year Project, UTAR.

Chan, Shiao Mun and Tu, See Yan (2019) Factors that motivate the foreign worker to work in Malaysia. Final Year Project, UTAR.

Chan, Siew Min (2018) Factors influencing behaviour intention of job seekers towards social media recruitment in Malaysia. Final Year Project, UTAR.

Chan, Soo Yin and Chan, Yee Fen and Khoo, Yun Meng and Loh, Poh Yin and Wong, Wein Jack (2011) A study of employee satisfaction and its effects toward loyalty in hotel industry. Final Year Project, UTAR.

Chan, Wei Suet and Lee, Poh Huiey and Lee, Syueh Lin and Lew, Meei Ling (2012) Service sabotage in the service industry in Malaysia. Final Year Project, UTAR.

Chan, Wen Shen and Chang, Yong Chee and Ooi, Joshua Jun Ern and Kok, Ming Yenn and Yip, Khong Chen (2019) Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives. Final Year Project, UTAR.

Chan, Weng Hong and Tan, Eugene and Au, Wing Sze and Yeu, Kai Yik and Tan, Yu Meng (2020) Intention towards car sharing among Generation Y in Malaysia. Final Year Project, UTAR.

Chan, Xin Xuan and Lim, Hong Yuan and Teh, Sin Ying and Wong, Sij Yin (2017) Innovaz Sdn. Bhd. Final Year Project, UTAR.

Chan, Yin Yee and Cheng, Su Yi and Chia, Kok Hong and Chong, Pooi Yee and Kuang, Bee Nee (2013) The effect of national culture on corporate social responsibility orientation: A comparison between Malaysian and Singaporean accounting students. Final Year Project, UTAR.

Chang, Yeou Meng and Lai, Chen Thim and Lau, An Nin and Lee, Mei Sean and Tan, Geok Khim (2011) Factors that influence job performance in Generation Y. Final Year Project, UTAR.

Chang, Yik Khoon (2022) Understanding of insurance technology from a consumers’ perspective: the antecedents of Malaysian millennials' acceptance on insurtech. Final Year Project, UTAR.

Chang, Yong Hui and Foo, Yen Ting and Ooi, Yong Le and Wong, Chi Shin and Yong, Yin Theng (2020) Customer satisfaction on mobile banking in Perak, Malaysia. Final Year Project, UTAR.

Cheah, Chee Meng and Chuah, Fore Hein and Lim, Jia Huey and Lim, Wei Cheik and Lim, Yon Hui (2014) Human resource management practices as a determinant of Organizational citizenship behaviours: A study among banking staffs. Final Year Project, UTAR.

Cheah, Siew Sean and Kuan, Tian Choo and Chew, Si Chyi and Low, Xin Yi and Poon, Zhen Hong (2016) Audit Committee Characteristics and Firm Performance of Public Listed Companies in Malaysia. Final Year Project, UTAR.

Cheah, Wen Yao and Cheng, Ching Ning and Hong, Kok Sing and Ling, Lih Bing and Tan, Mey Chia (2014) Effect of servant leadership on affective commitment among hotel employees. Final Year Project, UTAR.

Cheah, Win Khai (2013) 3D DSLR learning platform. Final Year Project, UTAR.

Chee, Dorothea Ke Jing (2019) Regulation matters: A comparison of Malaysian-Indonesian's e-hailing regulation framework. Final Year Project, UTAR.

Chen, Bonian (2023) The usage of live streaming in affecting customer purchase intention. Final Year Project, UTAR.

Chen, William and Choong, Sock Hoon and Eoh, Li Xin and Lee, Kai Shen and Tan, Chen Yuan (2013) Retention of undergraduate students at a private university in Malaysia. Final Year Project, UTAR.

Cheng, Jap Xen (2015) Investigation on Customer-Based Brand Equity in Hypermarket : a case study in Ipoh. Final Year Project, UTAR.

Cheong, Carine Ji Ling and Lee, Jia Ying (2018) A study of factors influencing the adoption of online groceries shopping among generation X in Klang valley. Final Year Project, UTAR.

Cheong, Jia Ern and Lee, Jing Heng (2019) A comparative study on the determinants of consumer’s behavioural intention to adopt ehailing application: Malaysia vs Singapore. Final Year Project, UTAR.

Cheong, Pinky Li Xin and Cheong, Ka Kit and Lee, Ying Zhen and Liew, Zhun Yeau (2016) Parents’ Preferences on Secondary School Selection. Final Year Project, UTAR.

Cheong, Shy Hong and Lim, Kah Sin and Sei, Wai Lun and Tan, Guan Zhou (2015) Determinants of behavioral intention towards facebook - commerce among university students. Final Year Project, UTAR.

Cheong, Xiao Jun (2022) A study on characteristics that affect purchase intention in ecommerce platforms among generation z. Final Year Project, UTAR.

Chew, Jian Wei and Parveen Kaur, Arjan Singh and Siew, Xue Yean and Tan, Hui Yun and Tan, Yu Zhen (2021) Factors influencing the intention to use digital wallets in Malaysia. Final Year Project, UTAR.

Chew, Zheng Hui and Tiang, Ming Jie (2019) Seller s ’ intention to adopt mobile payment in Klang valley. Final Year Project, UTAR.

Chia, Chee En and Foo, Yi Cheng (2018) Determinants of consumer trust in e-commerce. Final Year Project, UTAR.

Chia, Choo Seng and Chong, Su Theng and Lee, Suet Ling and Tan, Thye Siang and Wan, Bao Yean (2013) The effect of big five personality on job performance: Job autonomy as the moderator. Final Year Project, UTAR.

Chia, Chun Hui and Lai, Mei Zhen and Lau, Hoi Yeng and Liong, Siew Hui and Samantha, Sukaraman (2018) A study on green restaurant patronage intention in Malaysia: an integrated model approach. Final Year Project, UTAR.

Chia, Jing Ying and Kong, Weng Yan and Lau, Yen Shan and Liew, Kai Jun (2023) In the current global economic climate, what are the factors that will affect the ringgit exchange rate. Final Year Project, UTAR.

Chia, Onn Jian and Ong, Hwai Jun and Siaw, Pui Man and Wong, Kim Yeng and Yau, Kok Pong (2014) A study on non-monetary practices towards private higher education institution in Malaysia. Final Year Project, UTAR.

Chia, Sin Ling and Lee, Yee Von and Ooi, Geok Sim and Tan, Cea Dy and Tan, Siew Poh (2014) The factors impact on employee retention in semiconductor industry. Final Year Project, UTAR.

Chia, Zhi Qing (2022) Influencers of trainee satisfaction during internship in organizations in Malaysia. Final Year Project, UTAR.

Chiam, Sun Hua (2019) Employees’ Turnover Behaviour of Secretary Firms in Malaysia. Master dissertation/thesis, UTAR.

Chiew, Chai Hui and Lau, Siow Lee and Lee, Chooi Yin and Wong, Chung Hooi and Wong, Nian Teik (2011) Relationship quality and customer loyalty towards private hospitals in Malaysia. Final Year Project, UTAR.

Chiew, Feng Theng and Loy, Heng Ying (2015) Relationship between Bioethanol Production and Agricultural Commodity prices: For the case of Thailand. Final Year Project, UTAR.

Chiew, Meng Sei and Foo, Mei Yee and Ho, Su Ling and Hu, Siew Ping and Tan, Sue Zhan (2014) A study on the relationship between organizational commitment and intention to leave: Age as the moderator. Final Year Project, UTAR.

Chin, Chee Kean and Lai, Hena Pei Loo and Neo, Si Ling (2017) The cycle relationship between environmental, social & governance (ESG) disclosure and company financial performance. Final Year Project, UTAR.

Chin, Guo Hao (2017) Perceived employer attractiveness of undergraduate students of a private higher education institution in the northern region of peninsular Malaysia. Master dissertation/thesis, UTAR.

Chin, Kah How and Tan, Kiat Hau (2019) The role of employee commitment and employee communication towards successful strategy implementation in Klang valley. Final Year Project, UTAR.

Chin, Sok Cheng and Foong, Poh Mun (2018) Factors effecting consumers’ purchase intention in social commerce. Final Year Project, UTAR.

Chin, Wei Kit (2013) UTARoid – Android-based announcement portal for students. Final Year Project, UTAR.

Chin, Yuk Hoong and Khoo, Kim Jing and Liew, Zhao Yao and Shim, Che We (2011) Modelling purchase intention of Toyota Automobile using SEM Technique. Final Year Project, UTAR.

Choi, Wai Yan and Ang, Thong Kiat and Eng, Xiou Tin and Chai, Kein Yng and Shee, Mei Sum (2013) The influencing power of brand experience towards the purchase intention of fashion wear among generation Y. Final Year Project, UTAR.

Chong, Chi Qing and Kok, Beng Kee (2019) Behavioral intention towards American fast food restaurants among Malaysian consumers. Final Year Project, UTAR.

Chong, Hui Teing (2014) Factors affecting online shopping of purchasing apparels among young adults. Master dissertation/thesis, UTAR.

Chong, Jia Bao (2019) Perceived Benefits and Risks Towards the Intention to Use Fintech. Master dissertation/thesis, UTAR.

Chong, Jia Ying and Chua, Hian Soon and Lwee, Kui Fang and Ng, Shih Yean (2017) Factors affecting generation Y consumers’ purchase intention towards organic products in Malaysia. Final Year Project, UTAR.

Chong, Jian Hui (2016) QR Code Acceptance as a New Form of Organization Marketing Tool. Master dissertation/thesis, UTAR.

Chong, Kar Weng (2013) Accommodation search engine based on frequent-visit-location using multi-attribute utility theory. Final Year Project, UTAR.

Chong, Kwok Xiong and Lee, Kar Hing and Phua, Qi Hwa and Tan, Khang Zhe and Tung, Han Lun (2020) The determinants that affect the foreign direct investment in China. Final Year Project, UTAR.

Chong, Lii Hyun and Chong, Ernie Jiah Yan G (2019) Impacts of blockchain in the medical industry from the Malaysian perspective. Final Year Project, UTAR.

Chong, Lip Wei and Kwan, Yik Kei and Lim, Yi Thing (2020) The impact of free shipping among UTAR students purchasing behaviour on online shopping application. Final Year Project, UTAR.

Chong, Mei Fong and Woo, Yonn Yonn (2019) Travel behaviour and pattern of university students: The comparative study of Malaysia and Thailand. Final Year Project, UTAR.

Chong, Mei Poh and Chang, Lee Yee and Lee, Jiann Woei and Ong, Yun Ru and Tay, Cher Hui (2011) Workplace conflict affecting team performance in advertising industry at Klang Valley. Final Year Project, UTAR.

Chong, Michelle Jin Yee and Wong, Chao Rong (2019) The acceptance of international mobile wallet among generation Y in Klang valley. Final Year Project, UTAR.

Chong, Phei Wen and Khor, Wen Huey and Lee, Joo Li and Ooi, Shi Ying and Tan, Yee Kee (2013) The impact of HRM practices on employee turnover intention in UTAR. Final Year Project, UTAR.

Chong, Sook Pei and Kua, Hui Sin and Lee, Eng Hui and Low, Jing Rou and Ong, Chen Ean (2020) Service quality, promotion and customer satisfaction - A case of fitness centre among Gen Y in Malaysia. Final Year Project, UTAR.

Chong, Su Cheing and Ke, Wan Ping and Koh, Cheng Lin and Koh, Hui Syin and Lim, Kai Xin (2020) Islamic bank financing and economic growth: the Malaysia experience. Final Year Project, UTAR.

Chong, Thim Kit and Yap, Felicia Jia Yi and Lim, Xin Yi and Teen, Jia Jia (2023) The viewpoint from psychology: Attitudinal impact of young adults’ intention on retail equity participation. Final Year Project, UTAR.

Chong, Wan Sin and Lau, Hym-Fai and Ng, Ying Hui and Tan, Jia Rong and Wong, Yee Shuin (2022) Factors influencing customer’s online purchase intention amongst Generation Z. Final Year Project, UTAR.

Chong, Yen Ting and Lim, Ee Mang and Ng, Chiang Yao and Wong, Chen Shau (2016) Factors That Affecting Customer Satisfaction among Local Tourists toward Budget Hotels in Malaysia. Final Year Project, UTAR.

Choo, Kar She and Lee, Siau Thoong and Ng, See See and Tan, Huey Qing and Tay, Wen Sin (2013) A study on factors that impact turnover intention of employees among SME firms in ICT industry. Final Year Project, UTAR.

Choo, Wai Ting and Ng, Woon Hui (2019) Factor s influencing willingness to work abroad among Malaysia university students. Final Year Project, UTAR.

Choo, Yuen Theng and Kwan, Zhi Qian and Kwong, Cai Yan and Sum, Oi Ding and Yop, Jessie (2021) The influence of consumers’ trust and e-commerce platforms system quality on buying decision during Covid-19 pandemic. Final Year Project, UTAR.

Chooi, Wing Jing and Chooi, Wing Yue and Lee, Siew Hwa and Ng, Sok Kuan and Ng, Wan Shin (2014) Determinants affecting behavioral intention of using QR codes as a learning tool. Final Year Project, UTAR.

Choong, Cai Wen (2023) Factors influencing purchase intention towards green cosmetics in Malaysia. Final Year Project, UTAR.

Choong, Pik San and Kwoo, Pui Yee and Piong, Chee Keai and Wong, Wen Xuan (2012) Determinants of gold price: using simple and multiple linear regression. Final Year Project, UTAR.

Choong, Sok Nee and Leong, Chee Jing and Leong, Wei Xin and Loh, Fui Yee and Teo, Kar Lin (2013) A study of employees’ turnover intention among generation Y in fast food industry. Final Year Project, UTAR.

Choong, Wei Lim (2019) Behavioural intention to adopt mobile payment among Malaysian vs foreigner in Klang valley, Malaysia. Final Year Project, UTAR.

Choong, Yi Han and Teh, Evangeline Luo Ru (2019) Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley. Final Year Project, UTAR.

Chow, Amanda Joan (2019) Partnership industrial relations of the retail sector and their relationship with trade unions in Malaysia. Final Year Project, UTAR.

Chow, Emily Yan Chi (2019) Online impressions on e-hailing services: A study of positive and negative sentiments on Grab Malaysia and Go-Jek Indonesia on twitter platform. Final Year Project, UTAR.

Chow, Hong Wai and Tan, Hui Lu and Thiam, Bee Ngoh and Wong, Poi Jin (2012) The effects of service quality, relational benefits, perceived value & customer satisfaction towards customer royalty in hair salon industry. Final Year Project, UTAR.

Chow, Kun Jian and Tan, Siok Hian (2018) Examining the factors that influence Malaysia citizen’s intention and adoption of cashless system. Final Year Project, UTAR.

Chua, Bing Luen and Ng, Pei Shi and Tan, Chiu Yen and Teoh, Yun Zhen and Wong, Siok Ching (2013) Study of the relationship between retention strategies and job performance in Malaysia banking industry. Final Year Project, UTAR.

Chua, Boon Kuan (2019) Millennial’s local food consumption intention when travelling. Final Year Project, UTAR.

Chua, Kah Mung and Koay, Si Ming and Leng, See Mun and Ng, Pei Fang and Tan, Shi Teng (2011) Employees’ perception on organizational commitment in corporate social responsibility. Final Year Project, UTAR.

Chua, Li Rou and Chow, Kim Teng and Loo, Mun Yee and Wong, Paik Kei (2015) Health promotion through social media: a case study of Twitter and obesity. Final Year Project, UTAR.

Chua, Lui Eeh and Gan, Zhi An and Lim, Wan Ting and Lew, Esther Shu Xin and Wong, Zhi Ying (2020) Friends of foes? Case of arising financial technology in financial industry. Final Year Project, UTAR.

Chua, Ti Ling and Lau , Janice and Lee, Mei Hui (2017) A study on purchase intention towards convenience food products in Malaysia. Final Year Project, UTAR.

Chua, Xiang Ziang and Chia, Wan Siah and Lau, Sin Thean and Lee, Shu Lin (2017) Determinants of Halal Food Choice among Local Non-Muslim Tourists. Final Year Project, UTAR.

Chuah, Jing Mun and Wang, Wei Gi (2020) The impact of gender differentiation in the social media influencer toward skin care advertisement. Final Year Project, UTAR.

Chuah, Lai Teik and Foo, Hui Lin and Tan, Jenny Mei Kee and Lee, Ling Ni and Yip, Yan Yee (2019) Factors that influence continuous usage intention of mobile loyalty applications in Malaysia. Final Year Project, UTAR.

Chum, Wei Jin and Leong, Chun Hoong and Liow, Wai Kit and Lok, Kah Mun and Selvarajan, Yuvarani (2012) Antecedents of store image influencing young adults purchase intention in Malaysia. Final Year Project, UTAR.

Chun, Zi Chien (2019) Factors influencing the foreign consumer towards intention to continuously use of food delivery service in Malaysia. Final Year Project, UTAR.

Ch’ng, Hua Kiang (2019) The Role of Internal Corporate Social Responsibility (CSR) Towards Employees’ Engagement in Accounting Firms. Master dissertation/thesis, UTAR.

Ciputra, Tanaka (2023) Determinants of e-commerce adoption in Kuala Lumpur: testing the mediation effects of perceived ease of use nd perceived usefulness. Master dissertation/thesis, UTAR.

Dhaarshini, Balachandaran (2015) The adoption intention of Near Field Communication (NFC) - enabled mobile payment among consumers in Malaysia. Master dissertation/thesis, UTAR.

Ding, Jia Lee and Har, Zi Qing and See, Sue Wei and Teoh, Chia Shin and Wong, Por-Lyn (2020) Factors influencing the adoption of e-payment in Kuala Lumpur. Final Year Project, UTAR.

Ding, Ying Tsyr and Lim, Fei Ming (2018) Factors affecting Malaysian behavioral intention to adopt mobile wallet. Final Year Project, UTAR.

Eng, Ai Jia and Lee, Shee Cheae and Tan, Pei Pei and Yeoh, Chun Yam (2012) A study of consumer satisfaction toward service quality in Airasia Malaysia. Final Year Project, UTAR.

Foo, Alex Tun Lee (2015) Communication Apprehension and Temperament: A Communibiological Perspective in Accounting Education. Master dissertation/thesis, UTAR.

Foo, Wei Chuean and Lee, Joo Heng and Lim, Jing Yi and Lim, Zi Ning (2014) Purchase of gift among Malaysian Chinese during Chinese New Year. Final Year Project, UTAR.

Foong, Sok Kee and Chai, Sye May and Chai, Yue Xing and Heng, Xiang Ying and Ng, Chee Mun (2014) The impact of human resource practices towards perceived organizational support of academic staff in UTAR Perak campus. Final Year Project, UTAR.

Gan, Chia Seng and Hew, Woon Xin and Kong, Yuet Tong and Tam, Yun Chin (2011) Factors affecting employees’ job involvement in fast food industry. Final Year Project, UTAR.

Gan, Ka Yee and Mah, Pei Bao and Ooi, June Chi and Tung, Jye Yi and Wong, Zhi Seng (2023) The impact of crisis communication in social media on netizen behaviour: A case study of Zus coffee crisis. Final Year Project, UTAR.

Gan, Wei Ni and Lim, Jia Xuan and Lim, Shi Pei and Yoong, Nicole Huai Li and Lim, Rebecca Xinyi (2023) Cashless society: A study on intention to adopt e-wallet by the young adults in Malaysia. Final Year Project, UTAR.

Gee, Siew Kit and Liew, Chin Min (2018) Factors affect employee’s turnover intention in banking industry. Final Year Project, UTAR.

Goh, Li Jie (2019) A Study of Generation Y’s Perception towards Chinese Smartphone Brands. Master dissertation/thesis, UTAR.

Goh, Nathanael (2022) Factors affecting purchase intention of life insurance policies by Malaysians in Klang valley. Final Year Project, UTAR.

Goh, Qian Feng (2023) Factors affecting brand loyalty in Malaysia retail industry. Final Year Project, UTAR.

Goh, Wei Cong and Koh, Bee Shi and Lee, Weng Wei and Gan, Sung Leng and Lee, Shirley Xue Er (2020) The influence of financial development towards the international tourism in Malaysia. Final Year Project, UTAR.

Gouri, Kailasan (2018) The Impact of Psychological Contract Breach on Exit, Voice, Loyalty and Neglect (Evln Model). Master dissertation/thesis, UTAR.

Gu, Yi Chen (2019) The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness. Master dissertation/thesis, UTAR.

Gui, Shelby Chin Fung (2023) The influence of celebrity politician’s tiktok towards young voters’ voting behaviour. Final Year Project, UTAR.

H'ng, Jia Jia and 方, 常嘉 (2017) 论槟城義香饼家的创立、发展和挑战. Final Year Project, UTAR.

Hee, Cui Yee and Chng, Hui Chei and Liew, Pooi Men and Loke, Loo Bee (2014) Factors affect employees’ performance in hotel industry. Final Year Project, UTAR.

Heng, Kawai and Ch’ng, Phui Jean and Hung, Wen Rong and Ooi, Xui Chi and Soh, Chien Yin (2011) Internship satisfaction : a preliminary study on undergraduates from the Faculty of Business and Finance of Universiti Tunku Abdul Rahman. Final Year Project, UTAR.

Hephzibah Victor, Manickam (2022) Purchase intention towards plant based food in Malaysia. Final Year Project, UTAR.

Hew, Hui Ying and Kong, Pei Shin and Moy, Xue Min and Ng, Lai Yen and Ng, Siew Siew (2013) The employee engagement in nursing industry: A study on hospital-based nurses. Final Year Project, UTAR.

Hew, Jun Hung (2022) Factors affecting generation z’s intention to use virtual banking in Malaysia: a study in the post covid-19 pandemic. Final Year Project, UTAR.

Hey, Yin Fong and Tan, Rou Qian (2018) Consumers’ traditional attitude towards and electronic commerce. Final Year Project, UTAR.

Ho, Luin Yan and Koh, Ker Nee and Yeoh, Shirreena Yee Phing and Teoh, Jin Shuen and Yong, Wei Yeh (2020) Factors affecting perception of life insurance among Universiti Tunku Abdul Rahman Academics Staff in Perak Campus. Final Year Project, UTAR.

Ho, Sing Yee and Lau, Qian Yu and Yeo, Yi Wei (2020) A study in identifying factors in YouTube advertisements that influence consumer purchasing behaviour among people in Malaysia. Final Year Project, UTAR.

Ho, Tai Yu and Lau, Ching Keat and Seet, Xian Zhe and Wee, Zhen Vern and Wong, Zhi Qing (2020) Comparative study of commercial bank's credit risk in Malaysia. Final Year Project, UTAR.

Ho, Wen Huey (2019) The drivers of employee engagement in multinational enterprise in manufacturing and service industry in Malaysia. Final Year Project, UTAR.

Hon, Nicholas Zi Jian (2019) A study on the impact of Youtube advertising on Malaysian purchase intention. Final Year Project, UTAR.

Hong, Kai Song (2022) The impact of live streamers’ social capital on viewers’ purchase intention. Master dissertation/thesis, UTAR.

Intan Azura Al Zahra, Abdullah and Heng, Kai Jian (2020) The perceived credibility of Instagram influencers and the impact of health product posts on Universiti Tunku Abdul Rahman (UTAR) students’ purchase. Final Year Project, UTAR.

Jumanne, Bilali Basesa (2018) Ownership concentration and corporate performance in East African community (EAC): The role of technical efficiency on foreign ownership among publicly listed companies. PhD thesis, UTAR.

Kalaivani, Veelayutham (2022) Influence of work-life balance, perceived organizational support and job satisfaction on employee engagement due to covid-19 pandemic in the industrial sector. Final Year Project, UTAR.

Kam, Jia Ying (2022) Product packaging criteria that affect consumer intention to buy. Final Year Project, UTAR.

Kang, Aik Joo (2019) Patients’ Satisfaction Towards the Healthcare Institutions Service Quality: a Comparison Between Public and Private Hospitals in Klang Valley. Master dissertation/thesis, UTAR.

Kee, Hui Poo and Low, Pei Wa and Ooi, Chong King and Sam, Man Keong and Teng, Choon Hou (2012) A study on the impacts towards the loyalty of the employee among the back of house staffs in hotel industry. Final Year Project, UTAR.

Kee, Muh Shyan and Wong, Cindy Khai Xin and Kiat, Yu Hang and Ting, Siew Hui and Yeow, Jie Ming (2019) Mobile service marketplace: a new channel to connect physical service providers and consumer? Final Year Project, UTAR.

Kee, Yong Hong and Leow, Xin Yi and Tang, Xin Yi and Wong, Siong Mung (2015) Research study on adoption of social media marketing in the enterprise (Malaysia context). Final Year Project, UTAR.

Keok, Kenny Yun Kiet (2017) The logistics factors that affecting the business performance of small and medium enterprises (SMEs) in Malaysia: evidence from Perak. Master dissertation/thesis, UTAR.

Kha, Ching Wee and Goh, Eng Khee and Goh, Warren and Chin, Jaslyn Kim Pei and Shim, Poh Ping (2011) Modelling repurchase intention of Proton automobile using SEM technique. Final Year Project, UTAR.

Khaw, Carmen Jia Wen and Lee, Si Min and Loke, Hao Ying and Low, Kah Xian and See, Zi Ying (2022) The determinants of consumer purchasing intention towards consuming imported food products through e-commerce platform in Malaysia. Final Year Project, UTAR.

Khew, Yi Fei and Wong, Choon Fai (2019) Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley. Final Year Project, UTAR.

Khoo, Jia Sheng and Neoh, Kah Wai and Tan, Hui Xuan and Teh , Oliver Qing-Sheng (2017) Online influential factors on hotel brand image and customers’ behavioral intention. Final Year Project, UTAR.

Khoo, Khim Hoong and Yong, Chin Yee (2018) Acceptance towards goods and services tax (GST) and sales and services tax (SST) among local business communities in Cheras area: A comparison study. Final Year Project, UTAR.

Khoo, Yi Qi (2019) A quantitative study on the adoption of facial recognition via smartphone in banking industry, a Malaysian perspective. Final Year Project, UTAR.

Khor, Chia Sing and Raj, Charles Ronald and Chan, Zhi Cheng and Siew, Jing Yee and Wan, Pei Ling (2015) Null Claws Sdn. Bhd. (protective glove). Final Year Project, UTAR.

Kiing, Siew Ming and Lim, Qiao Joe and Wong, Ying Jie and Chiong, Chui Ping and Ler, Yu Ping (2016) Behavioural Intention of Undergraduates to Adopt Digital Library: An Investigation Into Private Universities in Malaysia. Final Year Project, UTAR.

Koh, Yan Horng (2018) Factors Affecting the Retention of Generation Y Workers in Food Industry. Master dissertation/thesis, UTAR.

Kok, Hui Chin and Hoe, Shiau Wei and Law, Yee Leng and Ng, Tai Ti and Ngoh, Chee Hui and Phoong, Yu Soon (2015) Boxiture (multipurpose furniture). Final Year Project, UTAR.

Kok, Yi Jing and Yap, Qian Yi (2019) Malaysian young women preference of local and foreign cosmetic brands. Final Year Project, UTAR.

Kok, Yoke Teng and Tan, Sim Yong and Yong, Man Siew and Tan, Ker Wei (2012) The determinants of Islamic banks profitability in Malaysia. Final Year Project, UTAR.

Kuan, Pei Hui (2017) An Empirical Assessment on Customers’ Preferences towards Coffee House. Master dissertation/thesis, UTAR.

Kue, Wei Ling (2019) A study on perceptions of examination cheating behavior among business students in higher education institutions. Final Year Project, UTAR.

Lai, Chi Choy (2015) Study of Consumer’s Perception towards Mobile Phones of China Brands in Ipoh. Master dissertation/thesis, UTAR.

Lai, Eva May Wah (2023) A study of factors influencing green purchase intention among consumers in Selangor. Final Year Project, UTAR.

Lai, Pei Yew and Lee, Jee Sin and Lim, Yu Xiang and Yeoh, Ray Gin (2014) The linkage between training and development and co-worker support towards employees‟ engagement in hotel industry. Final Year Project, UTAR.

Lai, Ting Yu (2019) Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce. Master dissertation/thesis, UTAR.

Lai, Tze Wee (2022) The influencing power of social presence and social support towards trust on social commerce during national recovery plan. Final Year Project, UTAR.

Lai, Wan Ching (2013) Kids online multimedia courseware of Math and animal. Final Year Project, UTAR.

Lai, Ying Ying (2019) Factors affecting employee performance in furniture manufacturing industry in Klang valley. Final Year Project, UTAR.

Lam, Jeng Cherng (2016) The Impact of Value Perceptions on Purchasing of Luxury Branded Products. Master dissertation/thesis, UTAR.

Lam, Sim Jean (2022) A study on the customers’ intention to use self-vollection service for lastmile delivery on international retail business in Malaysia. Final Year Project, UTAR.

Lam, Yu Yi and Lee, Shun Li and Ong, Juey Jia and Tan, Wei Chian (2017) Young Generation's Purchase Intention towards Fashion Apparel. Final Year Project, UTAR.

Lau, Hui Yi (2022) The factors of influencing customer experience towards service quality of insurance agents. Final Year Project, UTAR.

Lau, Jia Wen (2022) Motivational factors influencing post MCO continuous online purchase: A study on Klang valley consumers. Master dissertation/thesis, UTAR.

Lau, Ka Kei (2022) Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products. Final Year Project, UTAR.

Lau, Kah Yan and Lee, Sook Yan and Looi, Lee Kheng and Tan, Yee Ler (2015) Factors influencing the adoption of mobile application among tourism organizations in Malaysia. Final Year Project, UTAR.

Lau, U Hao and Lee, Lai Ee and Lew, Di Kang and Loo, Lian Sien and Ooi, Sze Xiong (2018) The awakening frontier: barriers repelling baby boomers from adopting mobile payment in Malaysia. Final Year Project, UTAR.

Lau, Yan Yin (2022) Factors influencing adoption of mobile payment apps among generation z within Klang valley. Final Year Project, UTAR.

Law, Tsu Pin and Koh, Jasmine Chia Min and Lim, Joo Hong (2020) The influence of sexual appeal in advertising towards Malaysian cosmetic product buying behaviour. Final Year Project, UTAR.

Lee, Choon Kit and Lee, Men Li and Lim, Wei Lun and Ong, Su Zhen and Wee, Guo Sheng (2023) Adoption of digitalised banking among generation Z in Malaysia. Final Year Project, UTAR.

Lee, Feng Ming (2022) Factors that impact the level of acceptance of end-user on using epayment system in Malaysia. Final Year Project, UTAR.

Lee, Frederick Zhan Kang and Chew, Kooi Sin and Goh, Sau Wei and Hong, Kah Aik and Khor, Huai Chong (2013) Factors influencing the adoption of mobile tourism in Malaysia. Final Year Project, UTAR.

Lee, Jamie (2022) What people post during pandemic? A content analysis of Malaysian's Instagram posts during movement control order (MCO) 3.0. Final Year Project, UTAR.

Lee, Jassic Jie Xi and Tham, Yoon Hun (2019) The determinants on Malaysian’s global branding perception in home appliances industry. Final Year Project, UTAR.

Lee, Jenn Yin (2019) The relationship between Malaysia human resource management and foreign employee retention. Final Year Project, UTAR.

Lee, Jia Xuan (2022) Factors affecting consumer purchase intention towards apple mobile phone. Final Year Project, UTAR.

Lee, Kar Sing and Lee, Wen Sam and Teng, Kee Min and Wong, Siew Fatt and Yee, Chye Chun (2014) The factors that cause brain drain among Malaysian in workplace. Final Year Project, UTAR.

Lee, Keat Nee and Loh, Phui Mann and Soo, Moong Yee and Teh, Yong Yee and Wong, Pit Chee (2013) A study of turnover rate among car salesman in Pulau Pinang, Malaysia. Final Year Project, UTAR.

Lee, Mei Ru (2022) Factors affecting the millennial’ satisfaction with e-hailing services in Malaysia. Final Year Project, UTAR.

Lee, Pei Fun (2023) Evaluation on the financial efficiency of listed logistics companies in Malaysia using enhanced data envelopment analysis model with operational risk. Master dissertation/thesis, UTAR.

Lee, Sen Xin and Chye, Jin Yin and Chin, Chiu Yin and Liew, Wen Ying (2017) Travel Motivation among Muslim Tourists in Malaysia. Final Year Project, UTAR.

Lee, Si Ying (2019) A study on public understanding towards belt and road initiative (BRI) projects in Malaysia. Final Year Project, UTAR.

Lee, Sin Yee (2019) Corporate governance and corporate performance of shariah compliant companies in Malaysia and Singapore: Examining from an Islamic perspective. Final Year Project, UTAR.

Lee, Wei Ni and Lim, Bao Ping and Lim, Li Ying and Ng, Huei Sern and Wong, Jia Lih (2012) Entrepreneurial intention : a study among students of higher learning institution. Final Year Project, UTAR.

Lee, Woan Shiang (2017) Stakeholder Management for Sustainable Event Management in Malaysia Science, Technology, Engineering and Mathematics (Stem) Educational Event. Master dissertation/thesis, UTAR.

Lee, Yang Sheng and Cheah, Qian Yi and Loong, Xiao Ying and Liew, Chun Hoe and Then, Litt Jing (2018) Bitcoin: behavioural intention to use the new transaction paradigm in Malaysia. Final Year Project, UTAR.

Lee, Ying Hui and Manoharan, Ragihni and Suzanne, Tan and Teo, Jia Qi and Teong, Sche Ting (2014) The determinant of women self-leadership among generation x and y. Final Year Project, UTAR.

Leela Priya, Saminathen and Lee, Jing Min and Lew, Xin Yi and Rivaseni, Nalatamby (2021) Determinants of unemployment in Asia case study in China, India, Japan, South Korea, and Thailand. Final Year Project, UTAR.

Leong, Guang Yi and Ng, Yun Lin (2014) The factors influence consumer behaviour on the purchase of organic products. Final Year Project, UTAR.

Leong, Hew Wai and Loh, Ho Heng and Teh, Shi Hui Winnie and Yew, Choon Lim (2020) Brella Sdn Bhd. Final Year Project, UTAR.

Leong, Jing Ying (2022) A study on consumer’s impulse buying behavior decision: live streaming shopping on crossborder e platform. Final Year Project, UTAR.

Ler, Sin Wei (2014) The attitudes of consumers towards viral marketing in Malaysia. Master dissertation/thesis, UTAR.

Lew, June Wan Ling and Ho, Janice Houi Houi and Lee, Hue Seng and Liew, Yao Zu and Ng, Mei Yee (2016) Oil Repellent Lunch Box. Final Year Project, UTAR.

Lew, Shen Ho (2017) Malaysian's Purchase Intention towards Paid Mobile Apps. Master dissertation/thesis, UTAR.

Lew, Yoke Peng (2022) A study of brand loyalty of Apple products in Malaysia. Final Year Project, UTAR.

Liang, Jia Yi and Ooi, Boon Tat (2019) Feasibility of introducing lab-grown meat in Malaysia. Final Year Project, UTAR.

Liaw, Peter Whee Cheong and Hen, Weng Hong and Kwan, Soo Yee and Lee, Qui Khai and Tan, Chau Khang (2014) The factors that affecting work engagement in hospitality industry. Final Year Project, UTAR.

Liew, Cindy (2022) Critical success factors and challenges for product development: a case study approach. Final Year Project, UTAR.

Liew, Serene and Wang, Li Jian and Hong, Syuan Ying and Go, Wei Nie (2021) Determinants of Food Delivery Apps (FDA) adoption reluctance among Generation Y in Malaysia. Final Year Project, UTAR.

Liew, Yean Sien (2015) Factors Influencing Consumers Purchase Intention towards Online Group Buying In Malaysia. Master dissertation/thesis, UTAR.

Lim, Bee Khim and Vooi, Wen Yan (2019) Determinants of consumers’ choice of online merchant. Final Year Project, UTAR.

Lim, Brian Zee Yi (2019) Comparison of the performance and risk diversification benefits of government linked companies (GLCS) Malaysia and Singapore. Final Year Project, UTAR.

Lim, Chai Yan and Lim, Chung Jian and Ng, Sau Kuen and Sai, Jia Yan (2017) 4NTECHNOLOGIES LLP: Business Plan. Final Year Project, UTAR.

Lim, Chee Thai and Chew, Jing Qun and Lee, Jia Howe and Loke, Wei Wen and Wong, Teik Kheng (2012) Exploring the factors affecting purchase intention of smartphone : a study of young adults in Universiti Tunku Abdul Rahman, Perak Campus, Malaysia. Final Year Project, UTAR.

Lim, Chui Chin and Lim, Heok Leng and Ng, Shu Yuan and Phan, Yi Xiong (2015) Determinants of travel intention among foreign student in Malaysia - perspective from push-pull motivations. Final Year Project, UTAR.

Lim, Ee Chee and Ooi, Chuan Yi and Ooi, Soo Ying and Ooi, Yee Woen and Tan, Mun Wei (2014) Customer loyalty: A study on newly opened cafés and restaurants in Penang. Final Year Project, UTAR.

Lim, Hui Leng (2015) Strategic importance of human resource practices on turnover intention of private universities in Malaysia. Master dissertation/thesis, UTAR.

Lim, Jiang Yi and Tee, Sih Ching (2018) A study of factors influencing generation Y’s purchase intention on luxury brand in Malaysia. Final Year Project, UTAR.

Lim, Lee Heong (2019) Examine cosequences of Malaysia Gen-Y behaviour in buying imported luxury fashion apparel goods. Final Year Project, UTAR.

Lim, Leong Chye (2019) Purchasing Behaviour of Environmentally Friendly Products Among Generation Y in Malaysia. Master dissertation/thesis, UTAR.

Lim, Liew Jiun and Lim, Sze Kee and Loh, Zhang Chee and Tan, Ying Ying and Wong, Fong Theng (2017) Flexable Sdn. Bhd. Final Year Project, UTAR.

Lim, Shu Shin (2013) Online final year project system for FICT, UTAR using AMP technologies. Final Year Project, UTAR.

Lim, Wai Yin (2019) Customer revisit intention towards casual dining restaurants in Klang valley, Malaysia. Final Year Project, UTAR.

Lim, Wei Ling and Wong, Lai Ching (2019) The motivation effect of non-financial incentives among employees. Final Year Project, UTAR.

Lim, Xin Ying (2019) Strategies for affordable housing delivery. Master dissertation/thesis, UTAR.

Lin, Yufei (2022) Corporate governance factors influencing job satisfaction among banking sector employees in China. Master dissertation/thesis, UTAR.

Liow, Jia Ying (2023) A comparative study: exploring the food security in Malaysia and Singapore. Final Year Project, UTAR.

Loh, Chun Chuen and Chew, Choon Chong and Leong, Wei Lin and Tan, Teck Chai and Yan, Wai Yi (2014) A study on factors influencing students‟ intention to pursue higher education. Final Year Project, UTAR.

Loh, Pui Yee (2023) Factors influencing the intention to use buy now pay later in Malaysia. Final Year Project, UTAR.

Lok, Bee Lan (2022) The demand for soft skills and impacts of training and development on human resource outcomes and firm performance for the Malaysian manufacturing industry. PhD thesis, UTAR.

Loo, Jia Jun (2023) Impact of digital marketing on consumer behaviour among generation Z in Klang Valley. Final Year Project, UTAR.

Low, Chiao Hwei and Low, Shuang Ying (2018) Stay with me: Case study of top 20 Airbnb hosts. Final Year Project, UTAR.

Low, Kok Hau (2016) Factor Affecting Consumer Resistance to Paypal Mobile Payment Adoption: A Study of Generation X Consumers. Master dissertation/thesis, UTAR.

Low, Wen Xiu (2019) The motivation factors of China-Chinese students to study at international branch university vs local private university in Malaysia: The case of Xmum and Utar (Sungai Long Campus). Final Year Project, UTAR.

Low, Yuan Yi and Poh, Han Zheng (2018) The determinants of intention to use vehicle parking mobile payment application. Final Year Project, UTAR.

Mak, Hui Yi and Wong, Mei Cheng (2019) A study on factors of influencing consumer purchase intention towards multinational natural personal care product in Klang valley. Final Year Project, UTAR.

Mooi, Zhi Yin (2017) Mobile social media shopping: an exploration from consumers‘ perspective. Master dissertation/thesis, UTAR.

Moy, Xue Min (2015) Turnover intention among Malaysia private higher education institutions Generation Y academicians: the mediating effect of employee engagement. Master dissertation/thesis, UTAR.

Muraly, Ganesh Doraisamy (2019) The impact of after sales service characteristics on customer satisfaction: a case on a supermarket’s electrical appliances department. Master dissertation/thesis, UTAR.

Ng, Ch’ng Sim and Tan, Yi Xuan (2023) Determinants of customer satisfaction with artificial intelligence-enabled social media marketing in Malaysia. Final Year Project, UTAR.

Ng, Ginny Chien Ee and Lim, Shu Kar and Oong, Chun Sung and Teoh, Boon Ping and Yeap, Mei Tyng (2014) A study of relationship between core self-evaluation and employees’ job satisfaction in hotel industry. Final Year Project, UTAR.

Ng, Joe Sheng (2019) Situational factors that influence impulse buying behaviour among local and international consumers. Final Year Project, UTAR.

Ng, Jun Lik (2022) Impact of BRI on Malaysia’s trade performance. Final Year Project, UTAR.

Ng, Kai Xin (2019) The Effectiveness of Performance Management System In Manufacturing Industry. Master dissertation/thesis, UTAR.

Ng, Kieng Leng (2015) Factors Influencing Consideration on Multilevel Marketing (MLM) Enrollment. Master dissertation/thesis, UTAR.

Ng, Qin En and Fong, Zhi Xin and How, Xun Hang and Ng, Hui Jie and Seow, Khai Jun (2019) A contemporary paradigm of travel industry: determinants of sharing economy adoption. Final Year Project, UTAR.

Ng, Qing Xuan (2022) Factor affecting adoption social media in business among young entrepreneurs: using the TAM model. Final Year Project, UTAR.

Ng, Seok Yee and Ching, Suk Yi and Chung, Yee Ting and Dee, Chia Yuong (2016) Determinants of Continuance Usage Intention of Social Network Services in Malaysia. Final Year Project, UTAR.

Ng, Shi Jie (2019) Purchase Intention Towards Ready-Made and Custom-Made Products in Textile and Apparel Industry. Master dissertation/thesis, UTAR.

Ng, Shu Lin and Sek, Wee Fung and Teow, Kai Min and Wong, Shuk Wen (2016) Factors Affecting Customer Loyalty on Domestic Cafe in Ipoh: A Mediation Effect of Customer Satisfaction. Final Year Project, UTAR.

Ng, Shu Ting and Tay, Yee Xin (2018) Antecedents and outcome of service recovery performance in service industry in Malaysia. Final Year Project, UTAR.

Ng, Veronica Zi Ching (2019) Globalizing the boardroom among family-controlled companies listed on bursa Malaysia- the effects of corporate governance on firm performance. Final Year Project, UTAR.

Ng, Wai Oon and Yee, Kah Wei (2019) Factors affecting job selection preferences among business students in Malaysia. Final Year Project, UTAR.

Ng, Yin Mei (2019) The study of Airbnb application usage intention among Malaysians while travelling overseas. Final Year Project, UTAR.

Ngoi, Zhong Sheng and Lee, Odelia (2020) The influence of packaging design elements upon consumer buying behaviour among young adults towards food products. Final Year Project, UTAR.

Oh, Jie Yi (2022) The impact of social media marketing on consumer loyalty: a study on Gen X and Y. Final Year Project, UTAR.

Ong, Kean Huan (2022) Group buy eCommerce application. Final Year Project, UTAR.

Ong, Michelle Ern Rui (2017) The barriers of adopting green supply chain management in small medium enterprises: an empirical study on food and beverage manufacturing firms in Selangor, Malaysia. Master dissertation/thesis, UTAR.

Ong, Teng Teng (2019) Purchase intention of foreign instant noodle brands among generation Y. Final Year Project, UTAR.

Ong, Wei Chi (2022) An empirical investigation on the influence of online reviews affects the individual’s purchase intention in Malaysia. Final Year Project, UTAR.

Ooi, Jonathan Wei Keat and Leh, Khai Heng and Lim, Weng Kai and Lye, Ka Hang and Ong, Huey Yin (2019) Determinants of potential buyer purchase intention toward life insurance among generation Y. Final Year Project, UTAR.

Ooi, Zet Fong and 黄, 泽锋 (2017) 《初刻拍案惊奇》中人物形象所反映的晚明商业化社会现象—以商人、市民、女性为例. Final Year Project, UTAR.

Oon, Bennet Wei Sharn and Chan, Chen Meng (2023) Impact of perceived e-service quality towards customer engagement on e-commerce platform among generation Z in Malaysia. Final Year Project, UTAR.

Pan, Vic Qi and Cheah, Amy Shun Gui and Chew, Pai Qin (2012) The determinant factors influencing young consumers’ acceptance of mobile marketing. Final Year Project, UTAR.

Pan, Ying Qian (2022) The impact of consumer preference factors on people willingness towards vehicle leasing program. Master dissertation/thesis, UTAR.

Pang, Suk Min (2015) Factors Influencing Consumers Willingness to Purchase Private Label Brands. Master dissertation/thesis, UTAR.

Phang, Jo Yee (2016) Consumers’ Acceptance towards E-Grocery. Master dissertation/thesis, UTAR.

Phoon, Rou Yu (2022) Factors affecting customer satisfaction towards live-stream shopping in Malaysia. Final Year Project, UTAR.

Poh, Sue Anne and Chin, Yuk Yoon and Liew, Sing Hang and Ng, Kar Keng and Phoon, Ji Hoe (2014) Determinants of mobile tourism: An emerging market perspective. Final Year Project, UTAR.

Poon, Jia Sying and Sim, Wei Kei (2019) Antecedents and outcome of consumer ethnocentrism towards Japanese convenience store. Final Year Project, UTAR.

Prissilla, Joyce Paul (2022) Constant purposes in using ewallet among Malaysian during National Recovery Plan. Final Year Project, UTAR.

Raymond, Disu and Yo, Ming En (2018) A study of understanding SMEs digitalization adoption through t-o-e framework in Malaysia, Klang valley. Final Year Project, UTAR.

Rehka, Sinniah (2015) Perception of Manufacturers in Perak State towards Goods and Services Tax (GST) Implementation. Master dissertation/thesis, UTAR.

Saw, Yoke Teng and Tin, Ley Hui (2023) Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion. Final Year Project, UTAR.

Sea, Hui Ying (2019) Listed companies in Malaysia and Singapore by market capitalization - a comparative risk, risk diversification benefits and performance analysis. Final Year Project, UTAR.

Siew, Edward Jun Fung and Lee, Jia Xin (2018) Effectiveness of digitalization towards retailing business. Final Year Project, UTAR.

Siew, Jun Yaw and Teoh, Zhi Ming (2018) Determinants of purchase behavioural intention on vitamin supplement among young adults in Malaysia. Final Year Project, UTAR.

Soo, Hui Yee (2022) Usage of artificial intelligence in online shopping application: Malaysian customer attitude. Final Year Project, UTAR.

Soo, Wei Lik and Cheng, Mei Sze and Lim, Wei Voon and Tan, Kai Xian and Tan, Sin Loo (2014) The influence of psychological empowerment and organisational justice on organisational commitment among secondary school teachers. Final Year Project, UTAR.

Sze, Boon Chin (2022) A study on factors contributing to impulsive buying behaviour among consumers in social commerce. Final Year Project, UTAR.

Szujaa, Suthesan and Vikhneskumar, Selvakumaran (2018) Antecedents of brand equity in hair care products among young adults in Klang valley, Malaysia. Final Year Project, UTAR.

Tam, Kah Yean (2022) The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products. Final Year Project, UTAR.

Tan, Cheong Lee (2022) Effectiveness of marketing communication strategies in influencing consumer knowledge on’s brand automotive lubricant. Master dissertation/thesis, UTAR.

Tan, Chiew Thing (2014) Consumer impulse purchase behaviour towards ready-to-drink products in Malaysia. Master dissertation/thesis, UTAR.

Tan, Chung Joo and Wong, Li Chin (2018) The role of legislation and the impact of food safety that influence food manufacturers in Klang valley. Final Year Project, UTAR.

Tan, Elena Chiew Yen and Lee, Whye Pin (2019) Analysing board characteristics with firm performance among Malaysia and Singapore shariah plcs. Final Year Project, UTAR.

Tan, Hee Lun (2019) Factors Affecting Turnover Intention of Generation Y Workers in Timber (Wood Working) Industry of Malaysia. Master dissertation/thesis, UTAR.

Tan, Jian Ming (2019) Perception of consumer toward digital marketing strategy on international athleisure wear. Final Year Project, UTAR.

Tan, Jocelyn Ying Ying (2019) Identifying trends on global online to offline (O2O) e-commerce research: A bibliometrics analysis. Final Year Project, UTAR.

Tan, Kat Ni (2022) Factors influencing consumers’ behavioral intention to waste reduction in restaurant. Final Year Project, UTAR.

Tan, Kwong Weng (2018) Website Quality Social Activities and Online Purchase Intention in Malaysia. Master dissertation/thesis, UTAR.

Tan, Lee An and Yew, Soo Bin and Tang, Xin Ying and Tee, Han Sheng (2013) Factors that influence employee job satisfaction in food industry at Kampar, Perak. Final Year Project, UTAR.

Tan, Sian Wei and Toon, Say Peng (2019) Globalization of Korean wave that influences the intention of Malaysian youth to visit Korea. Final Year Project, UTAR.

Tan, Tee Wui and Chong, William Yee Siang (2018) Gastronomy as a tourism resource: Profile of the Chinese tourist in Malaysia. Final Year Project, UTAR.

Tan, Woei Siong and Chiam, Yee Ping and Khor, Ching Yuh and Lee, Zhi Heng and Chew, Sheau Huey (2017) Greenie Innoware Sdn Bhd. Final Year Project, UTAR.

Tan, Xi An (2017) A study on the factors affecting Universiti Tunku Abdul Rahman (UTAR) final year business undergraduate students’ adoption decisions in mobile commerce. Master dissertation/thesis, UTAR.

Tan, Yen Thong (2022) How do online sales affect the transformation of the traditional bereavement service industry during the covid-19 pandemic? Final Year Project, UTAR.

Tang, Chiu Leng (2018) Antecedents of Workplace Bullying in Malaysia Office Environment. Master dissertation/thesis, UTAR.

Tang, Wai Khuen and Chan, Wei Chuen and Lee, Chin Wai and Leong, Sir Xian and Tan, Jian Lin (2011) The influence of fear appeal messages on creating awareness of stem cell therapy in Malaysian market. Final Year Project, UTAR.

Tee, Jin Chuan and Khaw, Daniel Chee Chuan and Keok, Kenny Yun Kiet and Lam, Yan Wen and Ong, Ray Xiang (2016) Jokky Sdn. Bhd. Final Year Project, UTAR.

Tee, Ju Yi (2022) The impact of social media marketing on consumer behaviour in the food and beverage (F&B) industry in the Klang valley during covid-19. Final Year Project, UTAR.

Tee, Wen Hui (2019) Brand loyalty determinants of imported cosmetic brands among females in Malaysia. Final Year Project, UTAR.

Tee, Yee Teng (2018) Factors Influencing Malaysian Youth Consumers’ Online Purchase Intention of Travel Products. Master dissertation/thesis, UTAR.

Teh, Gah Moon (2019) Global trends of peer to peer (P2P) lending: A bibliometrics review. Final Year Project, UTAR.

Teh, Siong Hwa (2015) The Impact of Commodities Price on Volatility of Ringgit Malaysia. Master dissertation/thesis, UTAR.

Teh, Yi Hui and Yep, Cherry and Choo, Yuh Shiuh and Ong, Soke Voon and Teoh, Yoon Hui (2019) Organizational culture as an influencer to job satisfaction in accounting firms, Malaysia. Final Year Project, UTAR.

Teo, Desmond De Wen (2019) Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention. Master dissertation/thesis, UTAR.

Veshallini, Ravindran (2023) The influence of perceived of usefulness perceived ease of use and perceived security on repurchase intention. Final Year Project, UTAR.

Voon, Shu Shin and Tham, Roger Zhee Zhin and Seah, Chia Jin (2020) The sexual attitude of Malaysian adolescents towards sexual appeal online advertisements. Final Year Project, UTAR.

Wan, Anna Rosebel Ying Feng and Mongudal, Veronica Jack (2019) A study on factors affecting online shopping intention towards luxury products among generation Y in Malaysia. Final Year Project, UTAR.

Wang, Chuan Yu (2019) A Study on the Promotion Effectiveness of Recommender System. Master dissertation/thesis, UTAR.

Wong, Boon Jian and Loke, Wei Yun and Kong, Siao Ching and Mak, Pui Jun and Lim, Yee Lian (2020) The industrial revolution 4.0 in Malaysia: challenges, barriers, obstacles, and recommendations for action. Final Year Project, UTAR.

Wong, Chee Yie and Yow, Hui Fang (2018) The impact of bilateral trade and foreign direct investment on Malaysia’s economic growth: The role of Singapore. Final Year Project, UTAR.

Wong, Chui Yi (2023) Influence of consumer's knowledge in skin care product on purchase intention. Final Year Project, UTAR.

Wong, Francis V.N and Lee, Mei Yean and Lin, Xin Ru and Low, Siok Yin (2012) A study on the youth attitude toward purchase green products in Malaysia & Singapore. Final Year Project, UTAR.

Wong, Jin Ee (2019) Repurchase intention towards Huawei smartphone brand. Final Year Project, UTAR.

Wong, Rong Fu (2019) Factors affecting career choice among local and foreign university students in Malaysia. Final Year Project, UTAR.

Wong, Shi Hui (2022) Consumer behaviour towards mobile advertising during National Recovery Plan. Final Year Project, UTAR.

Wong, Wai Yan and Chan, Sook Leng and Chong, Li Xuan and Ng, Kai Sin and Wong, Kit Leng (2014) The impact of leadership styles on employee commitment in retail industry. Final Year Project, UTAR.

Wong, Wen Huei (2019) Consumers’ purchase intention and feedback for online-to-offline ecommerce: A comparison between local and foreign university students in Malaysia. Final Year Project, UTAR.

Wong, Yong Shean (2019) Factors affecting experiential satisfaction and behavioural intentions in urban tourism in Kuala Lumpur. Final Year Project, UTAR.

Woon, Jia Hui (2019) Customer Satisfaction and Intention to Purchase the Organic Food in Taiwan. Master dissertation/thesis, UTAR.

Yap, Eng Li (2013) Business cards management system. Final Year Project, UTAR.

Yap, Pei Hong and Teoh, Yit Sean and Tan, Hui Joo (2017) Intention to Revisit Penang: A Study of Push and Pull Factors. Final Year Project, UTAR.

Yap, Seng Seong and Chua, Xiang Ying and Lim, Siew Ying and Ng, Kai Ling (2016) Private Higher Education Institutions’ (Pheis) Social Media Impact On the Foreign Students’ Retention Intention. Final Year Project, UTAR.

Yap, Su Fei and Choong, Rong Han and Kuang, Sher Li and Low, Bee Yen (2011) Investigate the influence of store atmosphere on customer patronage intention towards clothing stores in Malaysia. Final Year Project, UTAR.

Yap, Woon Seng (2022) An empirical study on the factors that triggering retaliatory consumption behaviour of consumers after the deconfinement of movement control order (MCO) in Malaysia. Final Year Project, UTAR.

Yap, Yee Chin (2015) The Antecedents of Organizational Commitment in Banking Industry. Master dissertation/thesis, UTAR.

Yap, Yi Theng and Chan, Ee Min and Law, Jiing Lim and Lim, Kar Yan and Ng, Yean Tang (2012) The impact of interest rate, credit to private sector, inflation rate, money supply, and gross domestic product on savings: pooled mean group and error correction model. Final Year Project, UTAR.

Yeh, Jia Yee (2022) Enhancing repurchase intention in e-commerce live streaming via relational bonds during covid-19 pandemic. Final Year Project, UTAR.

Yeo, Wan Teng and Ling, Hui Yin and Chai, Ming Mei (2020) Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention. Final Year Project, UTAR.

Yeong, Kheng Kheng and Kheng, Mun Yee and Leong, Shin-Ying and Tan, Hui Qi (2017) Consumers’ Acceptance Towards Location-Based Social Networking Services. Final Year Project, UTAR.

Yeong, Shu Wee (2023) The impact of e-commerce platforms' live-streaming features on Malaysian young adults' purchasing behavior. Final Year Project, UTAR.

Yeow, Chin Chai (2019) Customers’ Intention to Purchase Halal Products in Malaysia: A Case of Non-Muslims. Master dissertation/thesis, UTAR.

Yip, Mei Han and Kee, Ching Yi and Lee, Jia Wei and Lee, Yean Jie and Soh, Yan Yi (2018) Determinants of continuance intention of mobile learning among academicians in Malaysian private universities. Final Year Project, UTAR.

Yong, Jian (2022) Factors influencing consumers’ intention to use self-ordering kiosk in restaurant. Final Year Project, UTAR.

Yong, Josephine Pui Mun and Lau, Shirley and Lim, Nesylia E-Yun and Yap, Chung Sheng (2017) Factors that influence generation Y’s cinematic experience towards the selection of cinema in Malaysia. Final Year Project, UTAR.

Yong, Pui Chee (2017) The Role of Talent Management in Employee Retention. Master dissertation/thesis, UTAR.

Yong, Pui San (2019) Personal Trainers as Cultural Intermediaries in Promotion of Fitness Culture. Master dissertation/thesis, UTAR.

Yuan, Bing (2015) Factors Influencing Customers Satisfaction In Online Shopping. Master dissertation/thesis, UTAR.

UTAR Academic Staff Publication

Abd Hadi, Mustaffa and Nur Balqishanis, Zainal Abidin (2022) Financial behaviour among the Malay community during Covid-19’s movement control order (MCO). Social and Management Research Journal.

Nurulfaraiza, Ariffin and Veera Pandiyan, Kaliani Sundram and Mohd Hafiz, Zulfakar (2023) Halal purchasing: a qualitative in-depth interview towards small and medium food enterprises (SMFEs). Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023).